Mental illness remains stigmatized in the United States and abroad, with the mass media often blamed for perpetuating stereotypes about people who experience mental health issues. 2018 witnessed two professional basketball players—star athletes DeMar DeRozan and Kevin Love—disclosing personal experiences with depression and anxiety. Informed by social cognitive and framing theories, the present study examined how news stories characterized the disclosures, examining ways in which journalists presented the athletes as mental health advocates and models for pro-health attitudes and behavior. News stories generally framed the athletes as demonstrating character strength for disclosing mental illness in an athletic culture that often stigmatizes any potential weakness. Journalists often permitted the athletes to directly share their message concerning mental health with readers, as DeRozan and Love discussed (a) the experience of coming out; (b) the positive reception of teammates, coaches, and the public; and (c) the need for an end to mental health–oriented stigma. Stories often called for action, communicating to readers that people with mental illness are “not alone” and should share their experiences with others. The results provide the foundation for research into the relationship between media exposure and mental health-related attitudes, particularly how news framing of athletes’ disclosures shape fan attitudes toward mental health treatment, mental illness, and people who experience mental illness.

A quantitative content analysis examined the portrayal of schizophrenia in eight of the most read online news publications in the United States. The analysis documented the prevalence of stigma frames, which communicate stereotypes concerning schizophrenia, and stigma-challenge frames, which contradict stereotypes, in 558 articles related to schizophrenia. The study also examined the relationship between media framing and reader commentary, including the likelihood of readers posting stigmatizing comments, stigma-challenging comments, and comments in which they disclosed personal experience with mental illness. Stigma frames were prevalent in the sample, suggesting the news media continue associating schizophrenia with violent and criminal behavior. Stigma frames stood greater chance of being accompanied by stigmatizing comments from readers when compared to stigma-challenging frames. Conversely, stigma-challenging frames stood greater chance of being accompanied by stigma-challenging comments from readers. Readers were more likely to disclose personal experience with mental illness when they encountered a stigma-challenging frame. Recommendations are made for journalists and health communicators.

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Commenters often criticize the mass media for providing audiences a narrow and inaccurate representation of U.S. military veterans. This study examined the claim by researching how regional news publications in the 50 states represented veterans on Twitter. A quantitative content analysis documented the presence or absence of characteristics in 1,460 tweets that employed the terms veteran or veterans. Data were examined using cluster analysis. Three frames emerged. The most prevalent frame, labeled charity, highlighted instances in which veterans received assistance from charitable organizations and others. The second frame, hero, contained references to honor, World War II, and content that would elicit pride from audience members. The third frame, victim, highlighted the mistreatment of veterans by the military and/or society, mental health issues, politics, and the Gulf War. Results suggest U.S. news consumers are provided a narrow representation of what it means to be a veteran.

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