On 26 January 2007, President George W. Bush signed a mandate (Executive Order 13423 -Strengthening Federal Environmental, Energy, and Transportation Management) requiring government agencies to employ green technologies, and government suppliers to employ 'sustainable environmental practices'. This kind of government regulation, with potentially significant effects on all government suppliers, is becoming widespread in Organisation for Economic Co-operation and Development (OECD) countries. One bright hope for achieving these goals comes from the potential of information and communications technologies (ICTs) to effect major reductions in energy use. Among the various solutions, one which is beginning to capture substantial industry interest is cloud computing: the use of remote servers not only to store files but also the software needed to access and change them. Its best-known forms in consumer markets are Amazon S3 and Google Docs, but a large number of companies provide such services for bulk storage and handling of corporate, public service and government data (see the list of companies provided in the appendix to Carr, 2009: 235-44). The theory is that end-users no longer need a complex and expensive computer with ecologically damaging hard drives and CD-DVD players, or memory-and power-hungry local software. In place of fullblown computers, for all but highly professional or necessarily secure uses, a 'thin client' will be sufficient. This is the fundamental design of the netbook generation of computers heavily marketed in the 2009 consumer electronics fairs: a machine with limited capabilities of its own, but which can be linked instantaneously and constantly to remote data centres, also known as server farms, where all their software, documentation and files can be securely stored and accessed.According to the US Department of Energy: Data centers used 61 billion kWh of electricity in 2006, representing 1.5% of all U.S. electricity consumption and double the amount consumed in 2000. Based on current trends, energy
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Ecocritical work on media has developed from a genre criticism of nature-themed films to address cinema, TV, and media arts more broadly as articulations of the human-natural relation and its mediation through technologies. Embracing the environmental impacts of product life cycles, from materials extraction and industrial production to energy use and recycling, these advances in ecocriticism have begun to address the differential experiences of affected populations. This essay looks at the "environmentalism of the poor" with specific reference to indigenous peoples affected by the digital media industries. It seeks to address a lacuna in mainstream Green politics, drawing on colonial, postcolonial, and decolonial analyses and indigenous methodologies, in order to propose a de-Westernizing move in ecopolitics.
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Videography : video media as art and culture I Sean Cubitt. p. em. Includes bibliographical references and index.
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