Animals across a range of taxa use social information when foraging. Fruit‐eating vertebrates are no exception and use social information to find fruit, which may ultimately affect plant populations via seed dispersal. In many systems, mutualistic relationships between fruiting plants and frugivores are critical to maintain ecosystem functioning, especially in the tropics. On the island of Oʻahu, Hawaii, USA, all native, fruit‐eating birds are extinct and several plant species are experiencing reduced recruitment likely due to a lack of seed dispersal. Over the years, numerous bird species, many of which are frugivorous, have been introduced to the island. Yet, introduced birds may not recognize native fruits as a resource and social information may be needed for introduced frugivores to target and feed on native fruits. We investigated whether social information, in the form of broadcasted bird vocalizations, of introduced birds could increase visitations and more importantly frugivory on focal fruiting plants. We also tested whether the visitation rates of introduced bird species to focal plants were influenced by conspecific and/or heterospecific vocalizations. We conducted 80 playback experiments at native and introduced fruiting plants, and compared responses to silent control periods. Four times as many frugivores were detected and 10 times more frugivory events were recorded at plants with broadcasted vocalizations compared to control periods. The Japanese White‐eye (Zosterops japonicus) exhibited the strongest response to both conspecific and heterospecific playbacks. White‐eyes also consumed the most fruit from the widest array of plant species during trials. Introduced birds that use social information and readily identify novel resources may more effectively colonize new areas. We suggest that the White‐eye's use of social information may help to support their robust population on Oʻahu. Ecosystems throughout the world are affected by the loss of mutualistic relationships, many of which provide valuable ecological services. As humans continue to modify environments, novel conservation approaches may be required to maintain important ecological functions. The use of social information to facilitate frugivory may not only be important in Hawaii, but in other tropical systems where key frugivorous species are lost or abundances have been reduced.

What the pluck? The theft of mammal hair by birds is an overlooked but common behavior with fitness implications. Ecology 102(12): e03501.