User-perceived quality-of-experience (QoE) is critical in Internet video applications as it impacts revenues for content providers and delivery systems. Given that there is little support in the network for optimizing such measures, bottlenecks could occur anywhere in the delivery system. Consequently, a robust bitrate adaptation algorithm in client-side players is critical to ensure good user experience. Previous studies have shown key limitations of state-of-art commercial solutions and proposed a range of heuristic fixes. Despite the emergence of several proposals, there is still a distinct lack of consensus on: (1) How best to design this client-side bitrate adaptation logic (e.g., use rate estimates vs. buffer occupancy); (2) How well specific classes of approaches will perform under diverse operating regimes (e.g., high throughput variability); or (3) How do they actually balance different QoE objectives (e.g., startup delay vs. rebuffering). To this end, this paper makes three key technical contributions. First, to bring some rigor to this space, we develop a principled control-theoretic model to reason about a broad spectrum of strategies. Second, we propose a novel model predictive control algorithm that can optimally combine throughput and buffer occupancy information to outperform traditional approaches. Third, we present a practical implementation in a reference video player to validate our approach using realistic trace-driven emulations.

Video traffic already represents a significant fraction of today's traffic and is projected to exceed 90% in the next five years. In parallel, user expectations for a high quality viewing experience (e.g., low startup delays, low buffering, and high bitrates) are continuously increasing. Unlike traditional workloads that either require low latency (e.g., short web transfers) or high average throughput (e.g., large file transfers), a high quality video viewing experience requires sustained performance over extended periods of time (e.g., tens of minutes). This imposes fundamentally different demands on content delivery infrastructures than those envisioned for traditional traffic patterns. Our large-scale measurements over 200 million video sessions show that today's delivery infrastructure fails to meet these requirements: more than 20% of sessions have a rebuffering ratio ≥ 10% and more than 14% of sessions have a video startup delay ≥ 10s. Using measurement-driven insights, we make a case for a video control plane that can use a global view of client and network conditions to dynamically optimize the video delivery in order to provide a high quality viewing experience despite an unreliable delivery infrastructure. Our analysis shows that such a control plane can potentially improve the rebuffering ratio by up to 2× in the average case and by more than one order of magnitude under stress.

As the distribution of the video over the Internet becomes mainstream and its consumption moves from the computer to the TV screen, user expectation for high quality is constantly increasing. In this context, it is crucial for content providers to understand if and how video quality affects user engagement and how to best invest their resources to optimize video quality. This paper is a first step towards addressing these questions. We use a unique dataset that spans different content types, including short video on demand (VoD), long VoD, and live content from popular video content providers. Using client-side instrumentation, we measure quality metrics such as the join time, buffering ratio, average bitrate, rendering quality, and rate of buffering events.We quantify user engagement both at a per-video (or view) level and a per-user (or viewer) level. In particular, we find that the percentage of time spent in buffering (buffering ratio) has the largest impact on the user engagement across all types of content. However, the magnitude of this impact depends on the content type, with live content being the most impacted. For example, a 1% increase in buffering ratio can reduce user engagement by more than three minutes for a 90-minute live video event. We also see that the average bitrate plays a significantly more important role in the case of live content than VoD content.

Improving users' quality of experience (QoE) is crucial for sustaining the advertisement and subscription based revenue models that enable the growth of Internet video. Despite the rich literature on video and QoE measurement, our understanding of Internet video QoE is limited because of the shift from traditional methods of measuring video quality (e.g., Peak Signal-to-Noise Ratio) and user experience (e.g., opinion scores). These have been replaced by new quality metrics (e.g., rate of buffering, bitrate) and new engagement-centric measures of user experience (e.g., viewing time and number of visits). The goal of this paper is to develop a predictive model of Internet video QoE. To this end, we identify two key requirements for the QoE model: (1) it has to be tied in to observable user engagement and (2) it should be actionable to guide practical system design decisions. Achieving this goal is challenging because the quality metrics are interdependent, they have complex and counter-intuitive relationships to engagement measures, and there are many external factors that confound the relationship between quality and engagement (e.g., type of video, user connectivity). To address these challenges, we present a data-driven approach to model the metric interdependencies and their complex relationships to engagement, and propose a systematic framework to identify and account for the confounding factors. We show that a delivery infrastructure that uses our proposed model to choose CDN and bitrates can achieve more than 20% improvement in overall user engagement compared to strawman approaches.

Modern enterprises almost ubiquitously deploy middlebox processing services to improve security and performance in their networks. Despite this, we find that today's middlebox infrastructure is expensive, complex to manage, and creates new failure modes for the networks that use them. Given the promise of cloud computing to decrease costs, ease management, and provide elasticity and fault-tolerance, we argue that middlebox processing can benefit from outsourcing the cloud. Arriving at a feasible implementation, however, is challenging due to the need to achieve functional equivalence with traditional middlebox deployments without sacrificing performance or increasing network complexity. In this paper, we motivate, design, and implement APLOMB, a practical service for outsourcing enterprise middlebox processing to the cloud. Our discussion of APLOMB is data-driven, guided by a survey of 57 enterprise networks, the first large-scale academic study of middlebox deployment. We show that APLOMB solves real problems faced by network administrators, can outsource over 90% of middlebox hardware in a typical large enterprise network, and, in a case study of a real enterprise, imposes an average latency penalty of 1.1ms and median bandwidth inflation of 3.8%.