Kasus covid-19 muncul pertama kali di Wuhan Cina pada akhir tahun 2019 dan menyebar ke seluruh dunia termasuk Indonesia. Wabah ini menyebabkan kekhawatiran baik di kalangan masyarakat, pemerintah, maupun dunia usaha. Respon masyarakat dan pemerintah dalam melakukan upaya-upaya pencegahan yaitu social distancing dan pemberlakuan Pembatasan Sosial Berskala Besar (PSBB) di berbagai daerah di Indonesia menimbulkan roda perputaran ekonomi melambat. Penyebaran wabah covid-19 yang sangat cepat di Indonesia memberikan pengaruh yang besar pada sektor ekonomi khususnya pasar keuangan di Indonesia. Ketidakpastian pasar keuangan yang tinggi tercermin dari volatilitas Indeks Harga Saham Gabungan (IHSG). Penelitian ini bertujuan menganalisis pengaruh covid-19 terhadap pergerakan Indeks Harga Saham Gabungan (IHSG). Pengumpulan data sekunder penelitian diperoleh dari data harian perkembangan jumlah kasus covid-19 dan IHSG periode Maret – Mei 2020. Metode analisis data yang digunakan adalah analisis regresi linier sederhana dan uji hipotesis menggunakan Uji F. Hasil penelitian menunjukkan bahwa jumlah kasus covid-19 di Indonesia pada hari sebelumnya berpengaruh secara signifikan terhadap fluktuasi IHSG hari ini. Kata Kunci: covid-19, IHSG, saham

This study aims to analyze the effect of macroeconomics on conventional and sharia stocks during the COVID-19 pandemic. The data collected for this study was obtained from monthly stock index data on the Indonesia Stock Exchange (IDX) as well as macroeconomic development reports from the Ministry of National Development Planning/Bappenas. The population in this study are all conventional and sharia stocks listed on the IDX. The sampling technique was carried out using a purposive sampling method with the criteria of conventional and sharia stocks listed on the IDX for the period March 2020 to June 2021. The macro variables used in researching the Jakarta Composite Index (JCI) and the Jakarta Islamic Index (JII) consisted of four variables, which are exports, imports, inflation rate, and foreign exchange reserves. The data analysis technique used in this research is multivariate multiple linear regression analysis accompanied by simultaneous and partial testing to determine the predictor variables that affect JCI and JII. The results shows that exports and foreign exchange reserves had a significant positive effect on JCI and JII, while imports and the inflation rate did not have a significant effect. The goodness of the model is 93%.

Product marketing to consumers is a strategy for a brand to be able to survive during the Covid-19. Besides, business actors could optimize the technology to communicate with their consumers. Internet as a communication medium provides its users with numerous benefits, including Digital Branding. This study aims to formulate online marketing and digital branding strategies in the Covid-19 era. The secondary data were obtained from Bank Indonesia report data for 2020. The data analysis method employed was descriptive qualitative analysis. The results indicated that product online marketing and digital branding strategies through the use of information and communication technology could be conducted by determining market segmentation, using appropriate digital media, creating logos, making attractive promotions, ensuring product safety and building a consumer database.