Over the last two decades, entrepreneurship has emerged as a mainstream business discipline in the United States. Even after the collapse of the dotcom phenomenon, the global explosion of e-business and new business opportunities created by advances in information and telecommunication technologies (ICT) have widely popularized entrepreneurship for new venture creation. But while entrepreneurship is becoming more prevalent throughout the world, its education by country differs according to cultural context. This paper presents the results of a study on the impact of entrepreneurship education in the U.S. and Korea.

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Entrepreneurship has been emphasized in many countries as a way of boosting economic growth and job creation. As entrepreneurship is becoming popular around the world, its education should be customized according to each country's unique cultural context. The purpose of this paper is to identify differences among the selected nations in terms of factors that are important to enhance the pedagogical effect of entrepreneurship education. This is an empirical study based on the data collected from university students in the US, Korea, China and Fiji representing nations with significantly different cultural contexts. The results imply that customized approaches based on unique cultural context are needed for effective entrepreneurship education in each country.

Entrepreneurial orientation (EO) has been proven as an essential attribute of high performing firms, and the role of culture has been highlighted for generating robust EO. The purpose of this study is to investigate the role of culture by identifying differences among the selected nations in terms of EO dimensions. This is an empirical study based on the data collected from university students in the U.S., Korea, Fiji, India, and Malaysia representing nations with significantly different cultural contexts. The result showed significant differences among the nations in most EO dimensions. This implies that customized education approaches based on unique cultural context are needed for developing EO among college students.

Entrepreneurial orientation, Entrepreneurship, Service business, Performance, Culture, Japanese restaurant,