A survey of attitudes towards the welfare and rights of animals was conducted in universities in 11 European and Asian countries, to improve understanding of cultural differences that might impact on trade and international relations. Collaborators' universities were recruited in each country to assist in the design, translation and administration of the survey via the internet in a convenient selection of the country's universities, providing 3,433 student responses from at least 103 universities. Respondents rated the acceptability of 43 major concerns about animals (focused on type of use, animal integrity, killing animals, animal welfare, experimentation on animals, changes in animal genotypes, the environment for animals and societal attitudes towards animals). Students from European countries had more concern for animal welfare than students from Asian countries, which may be partly explained by increased affluence of European students as there was a positive correlation between student expenditure and concern for animal welfare and rights. Southern and central European countries had most concern for animal rights and unnatural practices. Those in communist or former communist countries in Asia and Europe had most concern about killing animals and those in northern European countries the least. Regional similarities between neighbouring countries were evident in responses to animal issues and there were no differences between ethnic groups within a country. Thus, there were national and continental differences in European and Asian students' attitudes to animals' welfare and rights, which appear to arise as a result of the socio-political situation in regions rather than religious or other differences.

Simple SummaryWe surveyed university students in 11 Eurasian countries for their attitudes to animals, using an internet-based questionnaire to which 1,902 female and 1,530 male student responded from 102 universities. Across countries female students had greater concern for animal welfare and rights than males, but especially so in more gender empowered countries. One contributing factor appeared to be the greater association of females than males with pets, and a possible outcome was greater female avoidance of meat consumption, especially red meat.AbstractPrevious research has demonstrated that in households where the male partner is more dominant, there is convergence in male and female attitudes towards animals, whereas if the female partner is empowered they exhibit greater empathy towards animals than the male partner. We tested this theory of ‘female empowered empathy’ internationally in a survey of female and male students' attitudes towards use of animals, conducted in 11 Eurasian countries: China, Czech Republic, Great Britain, Iran, Ireland, South Korea, Macedonia, Norway, Serbia, Spain and Sweden. Gender empowerment was estimated for each country using the Gender Empowerment Measure designed by the United Nations. The survey was administered via the internet in universities within countries, and 1,902 female and 1,530 male student responses from 102 universities were received. Respondents rated the acceptability of 43 major concerns about human use of animals, and the importance of 13 world social issues, including animal protection, environmental protection and sustainable development. Females had greater concern for animal welfare and rights than males. There was a positive correlation between the Gender Empowerment Measure and the ratio of female to male concern for animal welfare and rights, but not for other world issues. Thus in countries where females were more empowered, principally Sweden, Norway and Great Britain, females had much greater concern than males for animal issues, whereas in other countries the responses of males and females were more similar. Across countries female students were more likely to avoid meat and less likely to avoid eggs, milk and seafood than male students, and were more likely to have kept pets than males. Females rated cats as more sentient than males did. The results demonstrate that females have greater concern for animal welfare and rights than males, and that this is more likely to be expressed in countries where females are relatively empowered, suggesting that ‘emancipated female empathy’ operates across countries as well as at a local level.

If you would like to write for this, or any other Emerald publication, then please use our Emerald for Authors service information about how to choose which publication to write for and submission guidelines are available for all. Please visit www.emeraldinsight.com/authors for more information. About Emerald www.emeraldinsight.comEmerald is a global publisher linking research and practice to the benefit of society. The company manages a portfolio of more than 290 journals and over 2,350 books and book series volumes, as well as providing an extensive range of online products and additional customer resources and services.Emerald is both COUNTER 4 and TRANSFER compliant. The organization is a partner of the Committee on Publication Ethics (COPE) and also works with Portico and the LOCKSS initiative for digital archive preservation. AbstractPurpose -This research aims to determine the relationship between the consumption of animal products and attitudes towards animals among university students in Eurasia. Design/methodology/approach -A survey was conducted with collaborators in each country who supervised volunteers to personally invite 16,777 students to take part. The sample was composed of 3,433 students from 103 universities in 11 Eurasian countries. ANOVA was used to compare the responses. All analyses were conducted using the statistical packages Minitab 15 and SPSS 15. Findings -A total of 47 per cent of university students avoided some meat products, 4 per cent were vegetarians and 0.4 per cent vegans. Students avoiding some meat did so principally for environmental and health reasons, and beef and lamb were the meats most likely to be avoided. Vegetarians avoided meat mainly for health reasons. Vegans had greater concern about humans using animals than vegetarians, who in turn had greater concerns than those avoiding some meat. Social implications -Avoidance of animal products was related to an increased level of concern for animal rights, animal experimentation and wildlife, with vegans demonstrating the greatest concern. This implied that students' attitudes to animal welfare and rights can affect animal product-eating behaviours.Originality/value -This study conflicts with previous studies by demonstrating that health rather than environment was a major reason for vegetarianism. The study highlights the importance of environmental, health and welfare concerns but not religion in avoidance of animal products.