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Abstract. The Internet is a technology that has significantly changed the modern world. Originated as military technology, in the course of time, it, step by step, has penetrated into all spheres of society and influenced all of them. The Internet has become mostly wide-spread in political and business spheres. Politicians and PR-managers have found appropriate ways how to use this technology in their own interests. The Internet has become a platform for advertising and promotion of one's ideas. At first, the Internet gained popularity exclusively in high-income countries, as computers and the Internet availability was quite costly. But with time, costs plummeted and computers and the Internet became gradually available in lowincome countries, where it has become popular very fast, but the ways of its use vary considerably. In this article the authors research features of using modern technologies in the West and the East, analyse interaction between the globalization processes and development of the internet technologies, and describe the South or the East states reaction to pressure from the North or the West countries, which using the Internet as a platform for promoting their own interests.

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