The development of the equity economy as a new business model, the spread of digital platforms, as well as the task of increasing the efficiency of resources, stimulated the development of new financial instruments, including crowdlending. At the same time, lack of sufficient accumulated experience, both in the functioning and regulation of crowdlending platforms, significantly limit their activities. The purpose of this study is to design and substantiate the mechanism of confidence generation in crowdlending platforms. In the course of the study, the peculiarities of the equity economy functioning, which are characteristic, among other things, for crowdlending platforms, were described, regulatory, technical and reputational risks of confidence loss in the subsystems of the “platform-borrower”, “platform-investor” and “loan-investor” relationships were identified, and tools for their reduction in these subsystems were proposed. In addition, an author’s model of interaction between actors of the pooled investment market when investing by a loan provision has been developed, which includes the function of a collateral operator to represent the interests of investors in a one-to-many relationship. The theoretical significance of the results obtained consists in the expansion of scientific research in the field of the sharing economy to the financial resources market. The practical significance of the indicated results consists in the possibility of implementing these proposals to increase the level of confidence in crowdlending platforms.

The rapid development of digital platforms, the formation of new business models of interaction between the economics agents, as well as the problem of increasing the efficiency of resources have generated the need to develop new approaches to the exchange of resources using modern digitalization opportunities. The purpose of our study is to develop models of business processes for the exchange of financial resources on crowdinvesting platforms using tokenization. The research subject is the economic relations between transactions on crowdinvesting platforms participants. The authors proposed a typology of business processes of crowdinvesting platforms, taking into account the type of transaction scenario (credit (closed) and speculative (opened)), which allows grouping the processes of exchange of financial assets allocated by the Cambridge Center for Alternative Finance. In addition, traditional models of financial assets exchange on a crowdinvesting platform are described. We proposed models of the exchange of financial assets on a crowdinvesting platform considering the tokenization process. Also, we substantiated that the tokenization will significantly increase the liquidity of over-the-counter securities, shares of non-public joint-stock companies, investments in real estate construction projects. The theoretical significance of the results obtained lies in expanding the theoretical and methodological basis for the development of the sharing economy in the financial area. The practical relevance of the proposed model is in the possibility of its application in improving the processes of exchanging financial resources on crowdinvesting platforms.

The relevance of this study stems from the fact that the development of a market for financial instruments can significantly expand lending opportunities for small- and medium-sized businesses. While research on the impact of tokenization on financial markets is extensive, literature provides virtually no description of mathematical models that can be used in the design and development of information systems issuing tokenized financial instruments. Thus, the study aims to develop mathematical models representing the transformation of the over-the-counter (OTC) securities market induced by the tokenization of underlying assets. The development of crowdlending platforms is gradually transforming the financial market landscape. The key change trends consist in transactional fragmentation both on the demand and supply sides. This paper proposes a mathematical model of internal transformation occurring in the OTC financial market, which describes the process of managing rights to underlying assets during their issuance and circulation. The model is built by analogy with the Harrison–Ruzzo–Ullman (HRU) model, applying the same principles to the relations of economic agents in exercising access rights to underlying assets as those that regulate access rights to files. The research novelty of the presented model consists in the formalization of financial market transformation occurring in the context of asset tokenization, which significantly expands the mathematical apparatus of digital financial transactions. This paper also proposes a mathematical model of competitive tokenization-induced transformation occurring in the OTC financial market, which describes transaction costs associated with attracting investment in the OTC financial market and the market for tokenized assets. In addition, the barriers of the OTC financial market and the stock market are described indicating the supply and demand trends in the context of transformation occurring in the OTC financial market under the influence of underlying asset tokenization. The novelty of this model lies in the mathematical formalization of the investment attraction process in the market for tokenized assets. The theoretical value of the developed models consists in the confirmation of significantly expanded supply capabilities of tokenized assets on the graph showing the dependence of asset returns on invested capital.