The study is devoted to the development and control of a plan for the implementation of strategic measures to increase competitiveness in the global satellite communications market for a Russian company owning an orbital constellation in geosynchronous orbit. Previous work of the authors was devoted to the development of this strategy. The methodological basis of the study was formed by the concepts and views of Russian and foreign experts in the field of communications and scientific workers. Improving the quality of strategic management was ensured using the Industry 4.0 tools, network project management and experiment. In the course of the study, the stages of strategy implementation were worked out. The system of strategic changes related to the implementation of the strategy is presented. The forecast values of the allocation of financial resources for the development of the enterprise positioning strategy in the global satellite communications market are given and data on the need for additional staff to implement the positioning strategy in the directions are given, the strategic control technology is developed. The practical significance of the study is determined and confirmed by the fact that the findings of this study can serve as a guide for all enterprises in the satellite communications market facing the problem of competitiveness in the telecommunications market.

The article shows the relevance of work on developing a strategy for increasing the competitiveness of Russian Satellite Communications Company (RSCC) and degree of development of the problem. The logical structure of the research was formed, including such components as the object, subject, initial hypothesis, goal, methodological foundations and practical significance of the research. The mission of the studied RSCC is presented. The essence of the process of strategic planning for increasing competitiveness is investigated and the possibilities of determining the goals and structure of the company are revealed. The reasons for the low economic efficiency of using a standing point in a geostationary orbit for Russian companies are revealed and possible solutions to these problems are identified. There is the system of indicators by which the company loses to its competitors. The market segmentation by frequency resource is presented. The technology of selection of the frequency range by the client is shown. The key factors of the company's success in the global market have been identified and compared using these factors with the main competitors.

The article focuses on the strategic analysis of the demand for satellite communications services in the telecommunications market, degree of development of the problem, object, topic, initial assumption and goal of the research. A study of the telecommunications market by its key segments was carried out. The classification of key segments was chosen based on the criterion of the list’s minimalism and not allowing double accounting of revenue, which is possible with B2B and then B2C chains. The most rapidly developing segment of the market, which is mobile communications, has been identified. The problems and prospects of the development of such market segments as mobile communications, fixed voice telephony, broadband Internet access and television are studied. The revenue’s distribution of the global telecommunications market by regions is considered. The change in the cost of mobile Internet in the countries of the world and the correlation of mobile communication’s price with the cost of signal delivery lines to base stations are determined. The introduction coefficient of broadband Internet access provided by such wired lines as an optical fiber communication line, twisted pair and power supply lines of the network is considered.