Automatic milking systems (AMS) have aroused worldwide interest recently. The first installation was by the company Lely in a project in the Netherlands (its homeland) in 1992. But nowadays, AMS represents a growing reality due to lobby for labor issues, rising costs, difficulty finding well-trained workers, and/ or difficulty keeping people on farms. This work aimed to present a review of the literature on AMS, beginning with a brief history of the evolution of the technology, showing advantages and limitations of its use, and ultimately giving some suggestions. The understanding of the technical functioning and operational running can help farmers and technicians in decision making on the adoption of the new technology. Besides workforce reduction and labor quality promotion, AMS has potential to improve feed conversion to milk, milk quality (with lower SCC), and cow productivity, as well as providing useful data and parameters for better farm management. Potential limitations include high investment costs, changes in milk composition (solids, free fatty acids), and increased risk of ketosis in cows.