ABSTRACT:Social Media Participation can be very important when you have to make an important decision about a topic related to urban planning. Textual analysis to identify the sentiment about a topic or, community detection and user analysis to identify the actors involved on a discussion can be very important for the persons or institutions that have to take an important decision. In this paper we propose a methodological design to analyse participation in social media. We study the installation of a new airport in Mexico City as a case of study to highlight the importance of conducting a study of this nature.