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In this study, we examined the motivations of using Kakaotalk's gift that is one of services provided by Kakaotalk, the most popular mobile-based messenger. We also investigated possible effects of these motivations on the satisfaction of the Kakaotalk's service and a potential association of these motivations with the frequency of purchasing gifts using the service. In order to answer the research questions, we conducted a survey that recruited 220 users ranging from teenagers to in forties. As the main results of analysis, we identified four different types of user's motivations for Kakaotalk's gift: beneficial motivation, convenient motivation, improvised buying

The purpose of this study was to examine how journalists judge and react to the withholding of information by the government during a national crisis. This article analyses the case of the sinking of the Cheonan, which killed four South Korean marines and sparked extreme tension throughout the Korean peninsula. For this research, in‐depth interviews were conducted with journalists who reported on the Cheonan incident. All participants (11 journalists) believed that the South Korean government withheld information about the cause of the Cheonan sinking for a period of time. Half of the journalists did not agree with the governmental restrictive information policy, while the other half accepted this as the government acting in the best interest of national security in a crisis situation.

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This study examined the effect of face sensitivities on a consumer's choice of luxury product's logo size. To answer the research question, an experimental design was planed and conducted where the stimulus for the experiment comprised two luxury brands, Louisvuitton and Couronne. For each brand, three different sizes of a logo were considered; no logo, logo with small size, and logo with big size.Each product has an identical design, color, and size except for the size of logos. A total of 115 students were enrolled in the experiment to select one of the logo sizes in each brand. Through the data analysis, we found that shame consciousness and consciousness for others among face sensitivities were significantly associated with the choice of a logo size both in Louisvuitton andCouronne. In addition, there was no significant difference in face sensitivities between male and female, but was significant difference in the choice of a logo size between male and female.■ keyword :|Face|Face Sensitivity|Brand Logo Size|Luxury Product|