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The article reflects on the use of autoethnography in researching football fan culture. It identifies the benefits and challenges of using autoethnography as a strategy and a research method for understanding football fan culture. Despite numerous examples of the use of autoethnography in football research, including supporter studies, it has yet to be considered from a strictly theoretical perspective on the methodological dilemmas of the researcher–football fan. The article critically analyses the entire process of autoethnographic research, which led to the conceptualisation of a research project on perceptions of football competitions. This paper is the result of a clash between a junior scientist’s original research concept and a more experienced ethnographic researcher’s critical approach and reflects the discussion between them. The authors believe that the conclusions reached may be helpful for researchers in the field of humanities and social sciences considering using autoethnography in their research.

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