The extensive use of mobile phones has created the potential for promoting the culture and lifestyle of society. This study was conducted in Tehran; it examines the relationship between mobile phone use and civic culture. Considering the effect of multiple factors and complex relationships between variables, the study employs a systems approach to investigate the mutual relationship between mobile phone use and civic culture. Analysis utilized causal loop diagrams to depict relationships among variables, where 10 key factors were identified using the decision making trial and evaluation technique. These factors have exerted the greatest impact on civic culture; therefore, focusing on these factors during the urban policy-making process leads to the most effective policy that uses the least resources and budget. The ideal level of urban norms in the family was recognized as the most important influential and key factor followed by that at the community level of community acceptance in using the e-services of the city exerted the greatest impact on the issues. The outcomes could be used as a basis for policymaking in developing countries that intend to use mobile phones as a tool for promoting civic culture.

Information and Communication Technologies have made great changes to the lifestyle of human beings. Mobile phones, with their rapid growth in different parts of the world, essential parts of our lives. Mobile phone has helped to overcome location barriers and have had great impacts on the people’s lives, especially in urban areas. In developing countries, mobile phone has grown rapidly in the recent decade and has had great impacts on communications and other aspects of social life. The purpose of this study is to investigate the effects of the mobile phone technology push on the culture of citizens, in developing countries. Running a survey-type research, a sample of people in Tehran, the capital city of Iran, have been asked to fill a questionnaire; then, after gathering and cleansing and analysing the data, some recommendations are added that could be used in urban policy making in the various developing countries