No abstract

Currently, the social well-being of Russian citizens, the quality of life of its residents, are the subject of numerous sociological studies. The results obtained provide the opportunity to make adjustments to the state policy in the social sphere. Studies that identify key social problems of the young generation of Russians are especially important. One of the most acute problems is the quality of education. Educational institutions realize the importance of this issue. They carry out numerous surveys, questionnaires and focus groups among students and educators, and seek the opinion of the expert community. Of course, such studies provide an overview of the key issues, but they are mainly based on traditional methods that are well known to both educators and students. As a result, participants are not always ready to provide objective information, which ultimately affects the quality of research. This situation requires the use of modern research methods both in the field of sociology and in the field of marketing. The purpose of the study: to identify determining factors for the lack of satisfaction of students with physical education at the university. This will increase motivation for attendance of physical education classes at the university. Methods and organization of research: We used the focus group [1] method with elements of the metamorphic method to obtain reliable information about the attitude of students to the "Physical culture" course. The study consisted of two stages. At the first stage, participants visually displayed their attitude to the "Physical culture" course. At the second stage, respondents were asked additional questions. Results. The main factors that contribute to willingness to attend the "Physical culture" course are: the ability to choose the type of activity during classes and characteristics of the educator. At the same time, we revealed the factors that repel from attending the "Physical culture" course. This is an infrastructure and not appropriate time for physical education according to students’ opinion. Conclusion. The research revealed the attitude of students to the "Physical culture" course. It helped to understand how to enhance willingness to attend these classes.

The purpose. With the rapid development of the information society and information technologies executive authorities of the Russian Federation feel the need for high-quality, prompt, objective coverage of their activities, and for the information support of all areas of public policy, through traditional communication channels and modern media. In this sense, issues of information support of the state policy of the Russian Federation in the field of physical culture and sport occupy a special place. Research methods and organization. The paper focuses on comparative analysis of the most significant authorities in the field of information activities of the Ministries of Sport of Russia and the Republic of Tatarstan. Research results and discussion. The study demonstrated a high level of information coordination between federal and regional executive bodies carrying out state policy in the field of physical culture and sports. At the same time, the study revealed abundance of structural departments responsible for information activities, and the lack of the central body for processing and distribution of information. Conclusion. It is necessary to develop social understanding of a long-term program for modernization of the infrastructure for physical culture and sports in Russia. At the same time, the Ministry of Sport of the Russian Federation and other executive bodies representing state authority should demonstrate their willingness to continue this activity. Today, the Ministry should deliver a wide information anti-crisis campaign in mass media.