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In the context of supply-side structual reform, the marketization of forest ecological compensation is an inevitable requirement under the market economy. The forest health-cultivation industry, which explores the new method to utilize the forestry resources, is a new direction of forestry firms and is the production of supply-side structural reform. From the perspective of forest health-cultivation industry, this essay explores the possibility of the marketization of forest ecological compensation based on forest health-cultivation industry, and predicts the willingness of people to pay for the ecological service by using the original number of tourists in forestry tourism and leisure industry tourism between 2010 and 2015 and adopting the improved GM (1,1) model. The result shows that people’s willingness is increasing. It is predicted that, by 2023, the number of tourists in forestry tourism and leisure industry tourism will reach 8.98 billion. The development of forest health-cultivation industry has introduced the market mechanism for forestry development, which makes up for the deficiency of the existing compensation mechanism characterized by low compensation standards and single channel of funding. The increase of people’s demand for ecological tourism and the boom of forest health-cultivation industry which provide a new opportunity for the marketization and diversification of forest ecological compensation mechanism.

In the construction of ecological civilization, China has been paying attention to environmental issues, and environmental information in sustainability reports has become an essential element in the construction of ecological civilization. The study of environmental information disclosure is beneficial to the construction-of-ecological civilization system and contributes to the “double carbon” goal. This paper constructs a theoretical system based on the Pigou tax, Coase’s theorem and labor value theory. By analyzing the “rights, responsibilities and benefits” of different stakeholders and defining the supply and demand for environmental information disclosure, we obtain a logical framework for environmental information disclosure in the construction of ecological civilization in China, laying a theoretical foundation for subsequent research and facilitating the prospect of carbon-information-disclosure theoretical research.

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(1) Background: In the construction of an ecological civilization in China, the forestry industry has special characteristics which can produce both ecological and economic benefits. Environmental information disclosure can help the construction of an ecological civilization system; the study of the environmental information disclosures of forestry listed companies can help the development of ecological civilization construction and is conducive to considering forestry as a pilot model and extending to other industries; (2) Methods and results: Based on evolutionary game theory and stakeholder theory, an evolutionary game model of listed forestry companies, government departments, and the public was applied with MATLAB software to simulate and analyze the influencing factors of the environmental information disclosures of listed forestry companies; (3) Suggestions: Optimization of the environmental information disclosure mechanism of forestry listed companies includes: optimization of the environmental information disclosure mechanism, the reward and punishment mechanism, the environmental information sharing mechanism, and the interest coordination mechanism.