A systematic review was performed to identify case studies published in peer-reviewed journals from January 2000 until May 2013 focusing on current and proposed place branding strategies for places with a negative brand image based on a prominent social problem. The main aim of this paper was to review the case studies in order to identify any underlying themes and the different approaches that have been taken or are recommended by place branding researchers. Twenty-five places with prominent social problems that had been studied with a focus on place branding strategies were identified. The analysis of the case studies focused on three main aspects: place branding strategies, types of social problems, and the role of policy development in addressing the problems. Relevant examples were discussed in each of the three categories. This review shows that place branding strategies can be successful for places with negative images, in particular social problems, however, it is an all-encompassing process that cannot focus on only one aspect (i.e. promotion or tourism).

The academic library, given its often privileged position on campus, is the information source that can include directional as well as general campus facts among the myriad of print and e-resources for reference. Also, an academic library's audiences can be quite varied and include prospective students or parents seeking more general knowledge of the building and the campus. Many times this need for information drives patrons to the library service desks. Sometimes, especially during the high-demand seasons of new student orientation and beginning of the fall semesters, the desk is so busy that many patrons will leave because they don't have the time to wait. To address this immediate need for information, Texas Tech University Libraries developed an interactive kiosk to provide general information for frequently asked questions in a more efficient, creative, and interactive way. The kiosk provides a fun method of satisfying a patron's information needs without the requirement of a staff member or the need to wait in line for help. The kiosk is available as long as the Library is open and provides a variety of useful answers to general questions, as well as facts about the Library.

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