In this paper, we draw upon Hallin’s typology of journalistic writing to examine the role of the media in framing transgender participation in sport as a ‘legitimate controversy’, and thus up for public debate. Focusing on the media coverage before, during and after New Zealand weightlifter Laurel Hubbard’s debut at the 2020 Tokyo Olympics, we reveal three key strategies used by journalists to frame the topic in polarizing terms: i) sourcing practices, ii) use of science, and iii) questioning of policy. Findings show that Hubbard’s voice and personal experiences were often left out of stories, replaced instead by the ‘authoritative’ voices of scientists and others (i.e., politicians, athletes, anti-trans groups) questioning her Olympic qualification and the International Olympic Committee policy for transgender athletes. Such framings prompt readers to ‘take a side’ in a polarizing debate, rather than encouraging more nuanced, ethical and empathetic responses to a complex issue. This study ultimately highlights the critical role that journalists play in controlling, shaping and/or shifting public opinion regarding the future of sport as an exclusionary or truly inclusive space.

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