Addressing poverty is one of the United Nations’ Millennium Development Goals. Alleviating relative poverty by stimulating the endogenous motivation of poor people to improve their ability for self-proliferation and diffusion is the focus of attention worldwide. China, as the world’s most populous country, has already left absolute poverty, and the vast rural areas are facing the challenge of managing relative poverty. We use the Delphi method to select three representative cases from the typical cases of rural entrepreneurship published by the Ministry of Agriculture and Rural Affairs, and describe the diffusion process and poverty reduction effect of returning farmers’ ‘entrepreneurship’ through the whole process analysis method. We found that the entrepreneurship diffusion model based on returning farmers has a bright future and great potential to improve rural poverty. Using family and local ties and the internet, returning farmers can effectively spread their entrepreneurial experience to other poor households, lowering their entrepreneurial risks and barriers, and thus collectively bringing more farmers out of poverty. The entrepreneurship diffusion of returning farmers can increase farmers’ income, promote the employment and entrepreneurship of poor households and improve the rural ecological environment, thus alleviating the multidimensional poverty of farmers in economic, social and ecological aspects. This provides an experience and reference for developing countries to solve the problems of poverty, especially poverty governance in rural areas. It is worth noting that implementing the diffusion of entrepreneurship among returning farmers requires the support of appropriate policies and the active participation of local governments.

The welfare of laying hens in cage systems is of increasing concern. Represented by the European Union’s ‘End the Cage Age’ initiative, more and more countries have advocated cage-free farming. China, an important country for poultry farming and consumption in the world, is highly dependent on cage systems and lacks confidence in alternative (e.g., free-range) systems. In this context, using China’s abundant woodland resources (including natural forests, plantations, and commercial forests) to facilitate the management of laying hens in a free-range environment may provide highly promising welfare improvement programs. On the basis of the Five Freedoms, we assess the welfare status of understory laying hen management systems with reference to the behavioural needs and preferences of laying hens and the EU standards for free-range and organic production (highest animal welfare standards in the world). The results show that the considered systems meet or even exceed these standards, in terms of key indicators such as outdoor and indoor stocking density, outdoor activity time, and food and drug use. Specifically, the systems provide sufficient organic food for laying hens without using antibiotics. They allow laying hens to avoid beak trimming, as well as to express nesting, foraging, perching, reproductive, dustbathing and other priority behaviours. The presence of roosters and higher use of woodland space allow the laying hens to achieve better feather and bone conditions, thus reducing stress and fear damage. Notably, the predation problem is not yet considered significant. Second, there is evidence that understory laying hen systems are profitable and have been welcomed and supported by farmers and governments in the southwest, south, and north of China. However, whether it can be scaled up is uncertain, and further research is needed. In addition, laying hens in this management system face various risks, such as foot injury, parasitism, and high dependence on consumer markets, which must be considered. Overall, agro-forestry, or accurately, understory poultry raising, provides opportunities and possibilities for free-range laying hens and welfare improvement in China and other countries.