As a carrier and platform for the dissemination of sports culture, large-scale sports events have received more and more attention with the prosperity of social economy and cultural development, and have become an important part of social cultural activities. The operating mechanism of sports events has been continuously improved, the content has been continuously enriched, and the viewing of games has been continuously improved. The purpose of this article is to study the theory and practice of sports display in domestic large-scale track and field events. This article adopts the literature method, questionnaire survey method and other research methods to research and analyze the sports display of domestic large-scale track and field events. The concept of sports display is defined from two levels of broad and narrow sense, and the manifestation of sports display elements is carried out. This article has obtained several successful experiences and enlightenments through analysis. On t his basis, it further puts forward some suggestions for the sports display of large-scale events in the future, and provides a useful reference for the breakthrough and innovation of sports display of large-scale events in the future. Using the principles of communication, sports event operation management and sports economics, the function of sports display is analyzed. Through expert interviews, audience questionnaire surveys and statistical analysis, the current status of sports display in large-scale track and field events is studied. Research shows that only 62.4% of people have heard of the term "sports show"; nearly half of the athletes have not heard of the word "sports show"; it can be seen that although the development of sports show has made great results, but there are still large-scale groups of people who lack knowledge and understanding of sports exhibitions, which is also an important factor restricting the development of sports exhibitions in track and field events.

The position of track and field in competitive sports is very important. As a huge resistance in track and field training and competition, sports injuries can affect athletes' training, performance and even sports career. Understanding the common causes of sports injuries and countermeasures for track and field athletes is of great significance to the development of sports in my country. The purpose of this article is to study the common causes and countermeasures of sports injuries in track and field sports. This article uses literature research, questionnaire surveys and other methods to study sports injuries of high-level track and field athletes in colleges and universities, summarizes the rules, and obtains the reasons for the injuries, and further proposes targeted prevention and treatment methods to provide athletes with more scientific theories in accordance with. In this article , through interviews with experts and teachers in the track and field direction of the Provincial Sp orts University, to understand the basic situation of track and field athletes and other related content. In this article, through interviews with specialists and doctors of the Department of Sports Medicine in the hospitals of the province, the relevant content such as professional knowledge of sports injury treatment is proposed. This article asks questions about the current situation and characteristics of students' sports injuries, the causes of their injuries and their understanding of track and field sports injuries. A questionnaire for high-level track and field athletes in colleges and universities based on the research purpose and content of this article was formulated. The survey results show that about 89% of athletes have suffered sports injuries due to unskilled techniques. Therefore, colleges and universities should master technical movements proficiently during track and field training or competitions to avoid sports injuries as much as possible.