Established in 2001, the Animal Welfare Assessment Contest® (AWJAC®) aims to be an innovative educational tool for enhancing understanding and awareness of welfare issues affecting animals used for human purposes (e.g., research, agriculture, entertainment, companionship). The contest is open to participation by veterinary, undergraduate, and graduate students who may participate as individuals or as part of a team. A limited number of veterinarians are also eligible to compete as non-placing participants. Participation in the contest entails assessment of live and computer-based scenarios encompassing data, photographs, and videos of animals in comparable situations. Students then use the information obtained to rank the welfare of the animals in those situations on the basis of physiologic and behavioral indicators, with attention to facilities and management, and present their analyses orally to expert judges. The species featured change each year of the contest. At the completion of each contest, participants and coaches are asked to anonymously complete a written survey. The quantitative and qualitative results of this survey are used to determine if the contest has achieved its aims and incorporate suggestions for improvement of future contests. The majority of survey respondents from the five contests held between 2014–2018 report they either strongly agree or agree that the AWJAC increased their knowledge of animal welfare science (98%, n = 549) and was an overall valuable experience (99%, n = 547) that they would recommend to their peers (98%, n = 550). Respondents cited networking opportunities and diversity of species featured in the contest as key reasons the contest is valuable. Given these results, the AWJAC is successfully achieving its aims to increase animal welfare knowledge in an innovative way.