No abstract

Businesses cannot ignore the critical issue of employee work attitude since it affects how committed both current employees and recruits are to the company. It is now simpler to access many resources, especially with the advancement of technology. However, locating motivated human resources has never been as simple. Now that motivated individuals have been found, performance appraisal to, and worked with for a while, a critical role has been assigned to employee commitment. In this vein, the study's goal is to look into how HRM procedures help recruit individuals to the company for job openings. The study employed content analysis, a qualitative analytical technique. The results of this investigation were made accessible using the MAXQDA 2020 software tool. The study outcomes revealed a significant overlap in the usage of employee commitment and human resource management ideas. The study's findings have led to a better understanding of how organizations can use employee commitment and effective external rewards to attract motivated workers. It has been observed that this contact helps the business selection, which has been crucial in raising the company's visibility, favorability, and dependability.

Present investigation conducted to check the mediation effect of customer satisfaction between promotion mix elements and customer buying behavior in education sector of Ethiopia. The researchers employed mixed method research strategy and cross sectional sequential explanatory research design. In addition to this, archival data was collected from the public universities relation offices. Sampling method used was purposive and simple random sampling purposive and simple random sampling was used for data collection. Lastly, AMOS version 26 was used for data analysis. The Kaiser-Meyer-Olkin test was used to measure sampling Adequacy. Mahalanobis' distance (MD) as a statistical measure based on a chi-square distribution was employed to check the extent to which cases are adjusted with multivariate outliers. SEM model fitness results showed the complete mediation i.e the entire (or total) effect of Promotion Mix Elements on a Customer Buying Behavior is transmitted through Customer Satisfaction. Therefore, the Promotion Mix Elements have no direct effect on the Customer Buying Behavior; rather, its entire effect is indirect. Therefore, mediation role of Customer Satisfaction was really happening in a given model, but the total effect is significant simply because the sample size is very large, or assumptions for the test of the total effect were met.