Research on workplace spirituality is on the rise primarily because of the win-win situation it creates for both employees and organizations. Spirituality at work has been associated with many individual-level work behaviour and attitudes. Also, self-efficacy is another significant construct which considerably affects individual work experiences. The current study focuses on the relationship between workplace spirituality, self-efficacy and organizational citizenship behaviour (OCB) in secondary school teachers. It examines whether spirituality and teacher efficacy could predict citizenship behaviour of teachers. Additionally, the influence of spirituality on self-efficacy is also looked at. Data were collected from 353 teachers working in state-run schools in one of the southern states in India. Using structural equation modeling, the study finds that positive relationships exist between different dimensions of workplace spirituality, teacher efficacy and two categories of OCBs. The study contributes to the growing empirical research on workplace spirituality and the underexplored area of teacher OCB.

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Brands have become a vital part of the marketing strategy of any organization, the future of firms' lies in branding.Successful brands are like a motivating force containing enough energy to enlighten distant territories holding colossal appeal for consumers. This is a powerful force behind branding. This huge accretion of consumer pulling control works beyond brands conventional borders. Nowadays, the entire progress of branding strategy is altering.Presently, the brand development management is shifting from line branding to enterprise branding. This means that the management requires more thrust within the organization compared to how it has worked earlier. Aaker and Keller (1990) studied the consumer evaluations on brand attitude formation. Several replication studies have been conducted, since which led to the opening of new branding horizons. This study is an endeavor to investigate into the various dimensions leading to a perfect brand success model. Brand awareness, brand attitude, level of quality and satisfaction levels were the variables measured, to name a few. The results showed a strong relationship between awareness and attitude, awareness, brand attitude and usage, quality of the brands and satisfaction from brands. The different interaction effects among the brand attributes will be analyzed in-depth to identify the important variables and build an empirical model leading to ultimate brand success.