The present paper is an endeavour to analyze the accessibility and usability of online and mobile media among farmers and to find out the relationship between socioeconomic variables and various online and mobile media. The primary data were collected from randomly selected 720 farmers from 16 villages of Punjab through self-structured questionnaire. The findings of the study indicate that 99.17 per cent of farmers in the study area had access to mobile phones while 78.05 per cent farmers were using internet on their mobile phones. However, 60.56 per cent farmers had used agri-apps and agricultural websites to obtain agricultural information. Only 43 per cent of them had positive perception towards the usefulness of information attained through online and mobile media. Further, there was a positive correlation of socioeconomic characteristics such as education, income and land with usage of online and mobile media whereas age and experience had shown negative correlation. This implies that with the increase in age and experience of farmers, the possibility of using mobile and online media for agricultural information declined whereas higher education, larger landholdings and more income facilitated greater use of mobile phones and internet for agriculture purposes. Thus, the socioeconomic characteristics of farmers had a direct and deep relationship with the accessibility and usage of online and mobile media among farmers of Punjab. The study recommends that a policy should be framed to educate the elderly farmers regarding the use of the new media. The scope of formal education among the youth should also be expended to realize the full potential of this medium.

This article highlights some structures of social relations which influence the formation of images of women in society in the mass media. Media plays an important and vital role in women's empowerment and its development. Media can create an awakening inspiration to achieve their potential as prime source of change in the society, we live in. Media is considered as an important source in helping the women empowered. The media is considered as the most potent and influential mean in this regard as it has the capacity of persuading and moulding opinion. The relationship of the media and the women is important because whatever image women have in our country is influenced by media.Key Words : Media portrayal of women, Women in media View point paper : Kaur, Dippanjeet and Thapar, Sheetal (2014). Media portrayal of women. Asian Sci., 9 (1&2): 63-68.

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Media plays a crucial role in our society with the purpose to inform the public about current and past events and issues of public significance. Television has become one of the most important mass media in the recent years. Originally, seen as a means of entertainment for the young and old, television in the twenty-first century is practically watched by all age groups, including infants. Television has immense capability to substantially benefit all when it is used for awareness generation and for learning purposes. With fast changes in today's life style, changes are seen in TV-viewing habits of women. It is observed that the duration of TV-viewing 'in general' and the 'duration of watching TV alone' have increased for an average audience. The paper is an attempt to gain a deeper understanding of TV viewership and rural women.