No abstract

Com o avanço e os valores mais acessíveis da tecnologia, as empresas tentam encontrar novos meios que permitam manter sua posição no mercado. Neste contexto, a gestão de design adota um papel importante na criação de valor para as indústrias. O objetivo deste estudo é demonstrar por meio de revisão bibliográfica e estudo de caso da empresa Ikea, como a gestão de design permite criar modelos competitivos e inovadores na indústria. Esta pesquisa tem natureza exploratória, descritiva, qualitativa, revisão bibliográfica e sistemática de artigos e trabalhos de pós-graduação. Como resultado, foi possível identificar que a empresa Ikea criou um modelo inovador chamado Design Democrático, desenvolvido a partir da gestão de design. Este modelo proporciona um diferencial criativo à empresa mantendo-a competitiva no mercado moveleiro. O estudo também demonstra que as empresas mais valorizadas no mercado financeiro utilizam a gestão de design como ferramenta estratégica em suas instituições.

This work analyses some traditional brick kilns cooking systems, and proposes a new systemic configuration. Upon evaluation of the production of ceramic blocks, we took the burning process in traditional ovens as the research focus, taking into account economic PhD, Full Professor, Universitat Politècnica bhernand@degi.upv.es. Universitat Politècnica de València, Spain, IFDP`16 -Systems & Design:Beyond Processes and Thinking no Amaz onas. O design sisté mico como mé todo de inovaç ã o aplicado a fornos tradicionais de cerá mica vermelha 794This work is licensed under a Creative Commons License CC BY-NC-ND 4.0 Editorial Universitat Politècnica de València and social issues of the Brazilian Amazon. This research aims to develop a new system, that can be consireded both eco-efficient and sustainable. By putting together what is technically feasible in the area of clean technologies, what is culturally desirable for products without harming the users of their systems, we respect the social relations of production involved in the process. Based on data collected from technical visits in the ceramic companies of the Iranduba region, as well as the results of interviews with the expertise of the national industry, we detected other aspects affecting the quality of the ceramic firing process. In general, the stoves use inefficient burning of wood and other energy inputs, yielding a number of drawbacks that compromise the productive and economic performance, causing environmental damage, particularly when it occurs in small and medium enterprises. In this case study, the interpretation of the collected data is characterized by a non-rigid scheme, considering that the involved elements make conceptual blocks aimed at generating the requirements and parameters considered essential to design a new ceramic firing system. To realize the needs and objectives of the project, we made use of the concurrent model design, by addressing the formal, ergonomic and functional system aspects, and incorporating the social, economic, technological and environmental contexts.

Among the reasons interfering with the product development are the human being necessities concerning with activities that one has to do to make possible the action in his/her environment. In order to satisfy such necessities, the practice of Design allow us to find project solutions that yield the balance among several factors inherent to the process of product development, with exchange between the designers, who aims a positive reception for their products, and the end user, in conformity with their necessities. However, the process should take into account the preoccupations with the sustainable development that, according to the Brundtlando report, should be the simultaneous search for economic efficiency, social justice, and environmental harmony. The report also states that the industry should produce more with fewer resources, as well as adopt clean technologies, and proliferate the knowledge by means of financial support of the local and international organizations. This work describes the adaptation of two systems, the traditional roasting furnace of manioc flour and the combustion system by clean burning (downdraft). By making use of a clean technology for production, the resulting system pursues economical feasibility that can lead to social fairness, promoting environmental harmony.