Marine mammals are indicators of ecosystem health, and thus stranding records are an invaluable information source. The response to marine mammal stranding (RMMS) must be comprehensive, taking into account three components: (i) operations, (ii) research, and (iii) information dissemination. Although RMMS had previously been practised in several coastal locations in Mexico, the recent enforcement of a new regulation for RMMS has posed a challenge to actors as they adapt to it. To understand the functioning of RMMS in Mexico, Bahía Todos Santos and Bahía de La Paz, two localities with over 20 years of experience in RMMS, were selected. To achieve this goal, a document review to identify the actors involved and their functions was undertaken together with a social network analysis to identify relevant actors in each locality and semi‐structured interviews to identify key topics for RMMS. The composition of the involved actors was similar at both locations. Some actors were found to have mandatory functions (i.e. governmental actors), while others (i.e. civil society organizations) performed functions beyond those established in official documents. Governmental agencies, the academic sector, and civil society organizations were the most connected actors and could help disseminate information, facilitate communication within the network, and influence decision‐making. The main topics identified were, in order of relevance: (i) economic constraints; (ii) actors' involvement; (iii) stranding response logistics; and (iv) recognition among actors. In conclusion, several limitations to the RMMS exist at both localities, mainly related to the lack of economic resources, but actors involved in RMMS actions are motivated by their own interests. This study proposes the integration of actors into local networks that take into consideration the biological, physical, and social characteristics of each place.