ABSlRACT: Kenya's national parks and game reserves form the pillar of the country's tourism industry, and wildlife viewing and safari tourism are significant generators of income and foreign exchange. The promulgation of pioneer national parks in Kenya in the mid-20th century followed colonial practices of "exclusion" and "divide and rule" which marginalized local communities in decision-making processes and initiation of tourism programmes and wildlife conservation initiatives. Government supported policies and programmes that focused on wildlife protection and promotion of safari tourism also accentuated human-wildlife conflicts and contributed to spedes loss and habitat fragmentation. This study examines the evolution of Kenya's wildlife conservation policies and safari tourism programmes, and argues that safari tourism in Kenya has privileged Western models of tourism development and wildlife conservation, with historic exclusion of indigenous communities still ongoing today, though some improvements are evident. Postcolonial legades influence the political economy of tourism in regard to the Maasai in Kenya; inequitable power relations are illustrated with the help of a literature review as well as a case example. The study offers suggestions to guide the development of future tourism certification programmes and indicators related to protected areas and safari tourism. Such programmes should be cognizant of Kenya's postcolonial context and attend to social and cultural sustainability, including issues of inclusion, exclusion and empowering local communities to participate directly in the management and ownership of environmental and tourism resources.

Purpose The purpose of this paper is to understand the causes and effects of overtourism within the East African region. The paper examines how national governments address the problem of overtourism in East Africa and determines underlying principles and best practice in sustainable tourism certification, local governance and management in dealing with overtourism. Design/methodology/approach To address the objectives, the researcher conducted an exploratory experience survey research design. The study examines the different articles in the subject area and interview findings of practitioner respondents. Based on a review of the existing dimensions of overtourism, the effects of overtourism and local governance, the study sought to derive a holistic (systemic and integrated) perspective on the subject matter. Findings The paper presents valuable evidence from industry practitioners on the effects of overtourism in East Africa by classifying the effects as psychological, physical, economic and socio-cultural. Further, the paper examines how East African governments address the problem of overtourism and gives recommendations on ways to enforce, govern and coordinate implementation of tourism regulations and policies in East Africa. Originality/value This paper is the first to address overtourism in the context of East Africa, examining different local and innovative approaches to dealing with the impacts of overtourism in an East African context.

An understanding of the wildlife tourism market is fundamental for the development of a competitive and sustainable tourism industry. It is imperative to product development and segmentation, especially with regard to understanding trends in the market place. This study was undertaken to understand better the demographic preferences of wildlife tourists and to determine their preferences, expectations, and choices. Various personal and trip attributes of the visitors were considered. A linear structural relationship (LISREL) approach was applied in order to estimate the structural equation systems by using its maximum likelihood estimator. Using data from 1,566 tourists who had completed their holidays in Kenya, it was found that various forms of travel based on packaging do not significantly affect the preferences of tourists. However, tourists' characteristics and their trip attributes have significant effects on these variables. Advanced age, higher socio-economic status, larger group size, and shorter length of stay are associated with higher preference for wildlife viewing.

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This study sought to determine the role of human resource management practices in developing organizational resilience in star-rated hotels within Nairobi County, Kenya. Specifically, the study sought to assess the role of recruitment and employee training in developing organizational resilience. An embedded mixed research design was adopted. The study targeted 121 managers in star-rated hotels within the Nairobi region obtained through stratification sampling where questionnaires and interviews were conducted. A pre-test was done to test the research instrument for reliability and validity. Regression analysis findings proved a positive and significant effect between, recruitment and selection, training and organization resilience. Correlation analysis findings established that there were moderate to strong relationships between the study variables. Overall, Analysis of Variance showed that selected human resource management practices had a significant role in developing hotels’ organizational resilience. The study brought perspective on the risks and ways of developing resilient frameworks to guarantee business resilience. The findings of this study may be useful in developing hospitality resilience models for a local context.