Information technology plays a significant role in the practice of customer relationship management (CRM) in hotels, such as helping to achieve profitability through operational excellence, lower costs, and valuing the customer's time. This research aims to examine the influence of information technology and customer relationship management practices on the performance of hotels in Egypt a case of Sharm El Sheikh hotels. To achieve these objectives, two questionnaires were designed to collect respondent's answers. It is recommended to hotels to enhance CRM practices to increase hotel performance and improve information technology to match customer orientation and CRM practices challenges and therefore making Sharm El Sheikh hotels more competitive in the global hotel industry

This research investigates the reception for electronic procurement (e-procurement) concept by those hotels in Egypt, examines how hoteliers perceive the challenges and benefits of e-procurement in the hotel industry. Also this research focuses on identify the challenges and opportunities associated with the implementation of e-procurement. Design/methodology/approach: A self-administered questionnaire with purchasing managers was designed as the research instrument for collecting primary data. This questionnaire included items pertaining to illustrate purchasing managers' perceptions of applying e-procurement in hotels, challenges and benefits of using e-procurement, cost involved in implementing e-procurement, the kind of materials/products procure online, and purchasing managers prediction of return on investment when using e-procurement. Fifteen forms were distributed in fifteen investigated hotels; among them 15 forms valid for analysis (100%) but between fifteen hotels are ten hotels conducted e-procurement process. Findings: The findings revealed that e-procurement impacts to supply chain management (SCM); time taking for employees to adopt e-procurement system too long; ten of investigated hotels use e-procurement between one to above four years; there are many benefits and advantages of conducting e-procurement in hotels (i.e. reducing costs, time, and staff); Furniture's, Fixtures and Equipment and food for the restaurant are the highest percentage of the kind of materials/products implemented by using e-procurement; and return of investment when using e-procurement are short-term within one to two years. Originality/value: Egyptian hoteliers illustrated that the benefits of e-procurement implementation are quality of goods and services which will due to enhancing customer satisfaction, saving time and cost for Hotels.

Corporate social responsibility (CSR) and Organizational Citizenship Behavior (OCB) are taken as an essential concern in managerial decisions. In the face of increasing international interest of CSR and OCB, this study aims to measure the impact of CSR on employee OCB in a sample of Egyptian Hotels. This study employs a self-administrated questionnaire as the collection instrument. The questionnaire consisted of four variables regarding CSR: philanthropic responsibility, ethical responsibility, legal responsibility, and economic responsibility; and five variables regarding OCB: Sportsmanship, Conscientiousness, Civic virtue, Altruism, and Courtesy. The total number of questionnaire forms distributed was 250, among of which 230 forms were completed and valid for analysis which represents 92% response rate. Descriptive analysis and correlation tests were adopted to test the proposed hypotheses using SPSS Version 25. The findings showed that there was a high positive correlation between ethical responsibility and civic virtue. Also, there was a high positive correlation between legal responsibility and conscientious. There was a high positive correlation between legal responsibility and civic virtue. The results also showed that there was a high positive correlation between legal responsibility and altruism. There was a high positive correlation between economic responsibility and sportsmanship as well as a high positive correlation between economic responsibility and conscientious. One of the key recommendations is hotel managers should prevent unethical behaviors in order to achieve organizational goals. IntroductionA strategic approach towards CSR is important to a hotel's competitiveness (Luo and Bhattacharya, 2009). In addition, hotels can get benefits in terms of cost savings, risk management, customer relationships, access to capital, and human resource management. It also inspires more social and environmental responsibility from the corporate sector at a time when disaster has broken customer confidence and the

The purpose of this research is to study the impact of Egyptian hotels' websites marketing on customer e-satisfaction and how to achieve e-loyalty through focusing on e-satisfaction success factors (website information quality, system convenience, system safety, service quality, expectations and perceptions for hotel services and facilities, and intention to revisit).In this study, convenience sample was used in order to achieve the aim and objective of this study. A self-administered questionnaire with customers was designed as the research instrument for collecting primary data. This questionnaire included items pertaining to the customers' demographic data, evaluating level of their E-satisfaction regarding Egyptian hotels' websites marketing. Four hundred fifty forms were distributed in fifteen investigated hotels; thirty forms in each hotel; among them 430 forms valid for analysis (96%). The study focused on five star hotels.The findings revealed that the most of the customers were dissatisfied about websites marketing in the Egyptian hotels (i.e. dynamic contents, navigation, access, and security of sensitive information, payment options, and their Perceptions of services and facilities after visiting the hotel during stay). Also, most of the customers disagreed to revisit the hotel, and disagreed to suggest to friends and relatives to visit the hotel. Enhancing quality of the marketing websites in the hospitality business leads to sustaining hotel -customer relationship, customers E-satisfaction, E-loyalty, increasing the number of new customers and, improve the brand image of the Egyptian hotels, and consequently achieve profitability.

In the light of the increasing international interest of public relations (PR) in the hospitality industry, this research was conducted with the aim of studying the effectiveness of public relations department in the Egyptian hotels. For this purpose, an empirical study has been conducted on a sample of five-star and four-star hotel employees at Greater Cairo to identify the activities and the tools used by this department. The study also assessed the effectiveness of these activities and the importance of these tools. This study employed in-depth interviews with PR practitioners at hotels as the data collection instrument. Twenty two interviews were conducted with a convenience sample from the five and four-star hotels in Greater Cairo. The findings of the study showed that public relations departments at the Egyptian hotels are very effective in forming the hotels' image, reputation and competitive advantages.