The purpose of the article is to analyse conceptual approaches to determining the financial feasibility of an innovative project and to develop a methodology for assessing the expected integral economic effect of an innovative project based on a set of performance indicators while ensuring the compatibility of the considered scenarios. Analysed are theoretical approaches to assessing the effectiveness of an innovative project in conditions of uncertainty. The features of evaluating the effectiveness of innovative projects are identified, and the need to assess the expected integral economic effect of socially significant innovative projects is substantiated. The indicators of efficiency and feasibility of evaluating an innovative project in the context of applicability in various economic conditions are critically studied. A set of indicators for evaluating the effectiveness of innovative projects has been determined based on the provisions of the integral approach, and these indicators have been systematised based on their relationship. The expected integral economic effect or possible damage from the implementation of an innovative project has been calculated. The expected integral effect of an innovative project with given intervals of probabilities for individual scenarios is calculated. An integrated methodology for assessing the integrated effectiveness of innovative projects is proposed, which combines quantitative and qualitative performance indicators, economic and non-economic effects. The key directions for the selection of effective innovative solutions in the presence of uncontrollable factors, taking into account a variety of indicators, have been determined. A methodology has been developed for evaluating effective innovative projects with a lack or absence of information about the conditions for their implementation and functioning. Methods have been developed for determining the best options for innovative projects based on the theory of multicriteria choice while ensuring the compatibility of the considered scenarios.

The article is devoted to introducing innovations in the company - one of the most important ways of transforming the production process in the company’s activities. The purpose of the article is to substantiate scientific and practical provisions for a comprehensive assessment of the effectiveness of introducing innovations and developing recommendations for increasing the innovative potential of a company, based on the use of a situational analysis of dynamic indicators of innovative changes. Literature processing shows that not enough attention is paid to problematic aspects of situational analysis and methods of assessing domestic companies’ implementation to build up their innovative potential. The article’s relevance lies in the need to use the economic and mathematical apparatus of calculation to justify the feasibility of introducing innovations in a company to strengthen competitive positions in the market. Methods for assessing the implementation of innovations in a company are analyzed based on the classification properties. Methods for assessing the implementation of innovations for their application in the company’s innovative development are analyzed. The existing methods for assessing the effectiveness of the company’s innovative activities are systematized. Methods of situational analysis are considered in the example of energy saving. Typical scenarios for the implementation of the efficiency of energy-saving measures in the company are presented. The calculation of the innovation project’s absolute effect was carried out (the profit from the introduction of new equipment and the growth of profit from the replacement of existing equipment were determined). The calculation of the efficiency of replacing existing equipment (basic version) with new equipment for an innovative project (new version) has been performed. The organizational and economic support of the assessment of innovative activities in the company is investigated. Methodological approaches have been developed for the previous and final situational analysis of innovative projects and the company’s innovative potential as a whole. The characteristics of the objective prerequisites for the growth of the company’s innovative potential are given. Based on a review of the state of the company’s innovative activities, a system of analytical indicators for assessing the feasibility of a project or choosing the best project is proposed. The study’s applied significance lies in the fact that the proposed assessment methods and tools, when applied in practice, make it possible to intensify companies’ innovative activities and increase their competitiveness in the market. Keywords: efficiency, measures, innovation, innovative project, assessment methods, situational analysis.

The article defines the role of innovative potential in the innovative development of companies. The purpose of the article is to consider the theoretical and methodological aspects of the formation of the innovative potential of the company, its economic essence, the content of elements and structure, as well as to identify the influence of factors on the development of the innovative potential of the company. The problem posed in the article made it necessary to study the publications of foreign scientists and economists in the field of innovation. The relevance of the article is due to a different understanding of the term “innovative potential of the company” by foreign scientists and practitioners, as well as the lack of comprehensive methodological research in this area. Existing approaches to the economic essence of the category of «innovative potential» of the company are considered. The positions of specialists in the interpretation of this concept are determined. The conceptual approaches to the study of the innovative potential of the company are analyzed. The economic essence and significance of the innovative potential are determined based on its genesis and role for the innovative development of the company. The basic elements of the innovative potential of the company are considered. The general, special and specific characteristics of this concept in the system of socio-economic relations are presented. The ambiguity of the analyzed approaches to this category is determined and the author’s interpretation of the “innovative potential of the company” is proposed. The key factors affecting the formation of the innovative potential of the company are identified. The direction of their impact is established, the features of the formation of the innovative potential of the company as a way to increase its competitiveness are disclosed based on the hermeneutic approach. Based on the analysis of theoretical provisions, the structure of the innovative potential of the company as a unity of components (resource, managerial, internal and effective) that coexist mutually, suggest and condition each other is improved. The classification of the components of innovative potential is improved and the directions of their influence on the formation of the innovative potential of the company are systematized. The morphological classification has been improved which allows optimizing the complex of existing approaches to the formation of the innovative potential of the company. The practical significance of the results obtained is that the proposals for the development of innovative potential developed in it can be used by companies to increase innovation activity and competitiveness.

The purpose of the article is to develop a new methodological approach to the analysis of innovative activity of enterprises of the agro-industrial complex in order to ensure their sustainable economic development, taking into account the factors of economic growth. Research methods. The scientific provisions on planning innovation activities and analysis of innovative processes (the essence and content of innovation activity of enterprises are justified), modeling and organization of innovation activity, forecasting its results in economic systems (modern trends in the development of methods for analyzing and assessing innovation activity of enterprises in the system activity), as well as general scientific methods of cognition: systemic (formulated the problems of assessing the innovative activity of enterprises from the standpoint of ensuring their sustainable development and determining potential ways to solve them), complex (analysis of the parameters of the innovative activity of domestic enterprises), abstract-logical (the influence of environmental factors on the innovative activity of the enterprise is analyzed), functional and structural-level research methods (the relationship of internal factors of the enterprise's innovative activity is considered), methods of analysis and synthesis (the relationship of the internal factors of the enterprise's innovative activity is analyzed), evolutionary and historical approaches (the relationship of the factors of the enterprise's innovative activity with the parameters of its sustainable development is considered). Research results. The methodological foundations of the innovative activity of agro-industrial complex enterprises have been theoretically substantiated as the degree of intensity of their actions on the creation and development (practical implementation) of innovations in the context of rapidly changing external conditions and tough market competition. Despite the high cost of mistakes in the innovative development of agricultural enterprises, the analysis of the innovative activity of an enterprise is an important tool for ensuring their sustainable economic development. Scientific novelty. The elements of scientific novelty lie in the theoretical substantiation and experimental confirmation of a new methodological approach to the analysis of the innovative activity of agricultural enterprises in order to ensure their sustainable economic development. This makes it possible to determine the tools for intensifying the activities of enterprises through building up and productive use of intellectual potential. The concept of “innovative activity of enterprises” is clarified and it is shown that this is one of the main characteristics of their innovative activity. The composition of the parameters of innovative activity of enterprises has been improved and a set of factors stimulating and restraining the innovative activity of agricultural enterprises has been determined. On the basis of the conducted analytical studies, the interrelation and power of the mutual influence of factors of innovative activity of enterprises, as well as the relationship of these factors with the parameters of sustainable economic development, were revealed. Practical significance of the article lies in the possibility of using its provisions and conclusions when analysing the relationship of internal factors of innovative activity of an enterprise, as well as when analysing the relationship between factors of innovative activity of agricultural enterprises with an assessment of the sustainability of their market development. The proposed set of methodological recommendations makes it possible to assess the innovative activity of an enterprise in the interests of its sustainable economic development. Tabl.: 2. Refs.: 22.

The theoretical aspects of the formation of innovative potential of companies are summarized. The purpose of the article is to substantiate theoretical and methodological approaches to the formation of innovative potential of companies based on systematization and generalization of fundamental scientific works. The study of literature indicates the need to ensure a systematic vision of the specified scientific problem at a qualitatively new level. The relevance of the article is determined by the need to develop scientifically based approaches to the formation of the innovative potential of companies. The essence of categorical concepts and characteristics of innovative potential is investigated. The economic essence of the innovative potential of companies and the features of its formation are determined. The conceptual apparatus characterizing the conceptual approach to innovation has been developed and supplemented. A systematic approach to the formation of the innovative potential of the company based on determining the structure of innovative resources of the company is considered. The resource aspects of the formation of the innovative potential of companies based on integrated, industry, factor, effective and combined approaches are considered. It is proved that the quality of innovative potential is determined not only by the size of certain resources, but also by their balance, the presence of optimal proportions between them. A review of the conditions for the formation of innovative potential and the features of its implementation are made. Improved methodological approaches to the formation of the innovative potential of the company based on the mechanism of rational decomposition of the elements of innovative potential. The stages of the formation of innovative potential of companies are considered. The factors stimulating the innovative activity of companies and the factors that limit them are identified and analysed. The terminological apparatus of scientific research has been expanded, which allows to optimize the complex of existing approaches to the formation of innovative potential of companies. The practical value of the research results is due to the need to improve innovative processes in companies by improving the mechanisms and methods of forming their innovative potential. Theoretical provisions and conclusions can be used to address issues related to the innovative development of business processes in companies and the management of their production activities. Keywords: innovative potential, companies, approaches, resources, formation.