The purpose of this study is to investigate the role of negative electronic word-of-mouth (N-eWOM) messages on attitudes, subjective norms, perceived behavior control (PBC), and the intention to purchase sustainable dairy products. This study also investigates the moderating role of product sustainability claims to reduce the effect of N-eWOM on customers. It comprises two experiments on college students (n = 120; 90) who have at least two accounts on different social media platforms. We use both qualitative and quantitative techniques. The model was developed and tested on data collected from questionnaires. The results of Study 1 suggest that N-eWOM reduces purchase intentions, attitudes, subjective norms, and PBC. High N-eWOM reduces purchase intention more than the low N-eWOM. Study 2 found that with high N-eWOM, product sustainability claims (congruent or incongruent) moderate the effect of N-eWOM on attitudes, subjective norms, PBC, and purchase intention. Purchase intention is higher when a product sustainability claim is congruent. These novel findings contribute to our understanding of ways to mitigate the impact of N-eWOM by taking preventive actions, such as making product sustainability claims.

The study aims to investigate whether a company reputation can be used to reduce the impact of negative electronic word of mouth (eWOM). We conducted experimental research in two studies along with 225 college students, who at least have two accounts in different social media, as participants. We use both qualitative and quantitative methodologies. Qualitative research was carried out with focus group interviews to decide the number of high or low negative reviews as well as the level of credibility. Quantitative research used cross-sectional field design by pilot study and the main study. The model was tested and developed using data collected by questionnaires in paper surveys. The results of study 1 suggest that negative eWOM reduces purchase intentions mediated by the subjective norms and perceived behavior control. High negative eWOM reduces purchase intention more than low ones. Study 2 found out that in a condition of high negative eWOM, good company reputation’s perception affected purchase intention mediated by attitude. Furthermore, purchase intention is higher when a good company reputation’s perception is stronger. Therefor Organizations should convey its company reputation to their customer visually to get a good perception. Further research to investigate another variable that the company has is required.

Objectives: This study aims to analyze the role of perceived organizational support and job characteristics in the effect of work-school conflict on employee performance.Methodology: The population of this study is employees who work in several agencies in Jakarta, who are also master’s degree students in private universities which are excellence accredited, located in region of Jakarta, with a total sample of 275 respondents. The data analysis was conducted through Partial Least Square-Structural Equation Model (PLS-SEM).Finding: The results showed that work-school conflict has a negative effect on employee performance. Perceived organizational support has a positive effect on employee performance. This study found that organizational support was not able to weaken the effect of work-school conflict on employee performance in employees who were also students. Job characteristics have a positive effect on employee performance.Conclusion: The condition of a person playing multiple roles can cause stress, busy activities, and disturbances that have an impact on sub-optimal performance. Employees believe that the organization cares for and supports them, which is shown fairly in the decisions taken, the existence of good rewards, good working conditions, and support from superiors that will improve employee performance. Variation in skills, task identity, task autonomy, and feedback can affect employee performance, because the greater the diversity of work activities carried out, the more meaningful a person will feel. If a worker who is also a student is not able to manage the role conflict between work and school, the job characteristics will not be able to reduce the conflict, and it will impact to the decrease of employee performance.

This study aimed to examine the effect of a supportive work environment and organizational Involvement on employee retention, as well as the mediation effect of organizational Involvement on the relationship between supportive work environment and employee retention at PT. Carana Bunga Persada. The study was conducted on 119 people consisting of 78 men and 41 women who were working at PT. Carana Bunga Persada. The data was then processed using the path analysis technique using the SPSS version 23 program. The results showed that a supportive work environment positively affects employee retention. Organizational Involvement also has a positive effect on employee retention. Organizational Involvement significantly mediated the relationship between a supportive work environment and employee retention. Based on the results of the study, the researchers made implications and suggestions for further research