Purpose The purpose of this study is to empirically investigate the use of social media (SM) and its influence for increasing students’ participation in the quota reform movement at the University of Dhaka, Bangladesh. Design/methodology/approach The revised technology acceptance model (TAM) was used to formulate this research’s hypotheses. A survey was administered to obtain data about students’ intention to use SM. The survey consisted of a set of questions based upon the revised TAM model. A total of 498 surveys were distributed and 304 students responded to it; hence, response rate was of 61.04%. A regression and single way ANOVA were conducted to test the hypotheses. Findings The results indicate that most of the students use SM for academic purposes and to get connected with friends. Among the social networking tools, Facebook is the most widely used by the respondents. Findings supported that perceived ease of use and perceived usefulness of SM affect student’s intention to increase participation in the quota reform movement. There were no significant relationships between gender and politics with the use of SM. Research limitations/implications A sample of students from Dhaka University was taken and the sample size was small. As a result, the findings of this study cannot be generalized in other settings. SM has a positive effect in the societies where change happens through collective actions. Originality/value Why and how students use SM has been widely discussed over the available literature, but students’ intention to use for it for social movements has not been studied. This study has made an effort to empirically examine the use of SM in the context of the quota reform movement in Bangladesh.

Purpose Social media (SM) is a new communication tool that substantially contribute to facilitating online hate speech (OHS). In emphasis of the question “what role can SM play in an individual’s life?”, this study aims to understand Bangladeshi university students’ personal experiences and opinions of OHSs related to SM. Design/methodology/approach The authors used an online survey method to collect data and retrieved responses from 410 students. Mann–Whitney U test, Kruskal–Wallis test and Spearman’s rank correlation analysis were used to test the hypotheses. Findings This study found that hate speech is a familiar term among students. Students’ political views or opinions, religion and gender have become the most targeted instruments for OHSs. Comparing students’ use of SM, the authors found that Facebook was the most used SM site to spread hate speech in Bangladesh. In terms of personal experiences, the findings indicated that 45.6% of students became victims of OHSs at least once or more times, and the majority of students tended to simply avoid OHSs. Another significant finding was that OHS has real-life effects on the students, resulting in various personal and psychological distress. Originality/value Although some research has been conducted on hate speech at the local level, to the best of the authors’ knowledge, no study has focused on the student community. To the best of the authors’ knowledge, this study is the first attempt in Bangladesh to focus on OHSs from a student’s personal viewpoint.