Abstract.To improve the accuracy of load forecasting, the temperature factor was introduced into the load forecasting in this paper. This paper analyzed the characteristics of power load variation, and researched the rule of the load with the temperature change. Based on the linear regression analysis, the mathematical model of load forecasting was presented with considering the temperature effect, and the steps of load forecasting were given. Used MATLAB, the temperature regression coefficient was calculated. Using the load forecasting model, the full-day load forecasting and time-sharing load forecasting were carried out. By comparing and analyzing the forecast error, the results showed that the error of time-sharing load forecasting method was small in this paper. The forecasting method is an effective method to improve the accuracy of load forecasting.