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This research examined whether U.S. network TV newscasts over time have shown less strike coverage, even adjusting for lesser numbers of strikes. They did not, but fluctuated wildly based on when sports and other entertainment strikes occurred. The project indicated a strike-impact-on-consumers focus with an element of social class that also may be at play. Network TV coverage opted for more time devoted to higher-class effects (airline strikes) as opposed to lower-class effects (intercity bus strikes). These results suggest a more nuanced understanding of strike news beyond points raised by political economy theory and declining resources for coverage.

Research studies indicate that media use can contribute to the development of audience materialism. Primarily guided by cultivation analysis, social learning, and social comparison theory, the studies of media use and materialism began with concerns about the influence of television on viewers' materialistic values. With the change in media consumption shifting to be more personalized and selective in recent years, research has turned to study the effects of media celebrities and specific media content such as that found in reality shows. However, it also extends its scope to new media, such as social media. Even though the impact of media use on materialism is widely supported by various studies, it is important to note that the effects are either universal or consistent throughout all studies. The emergence and strength of media effects on materialism are moderated and mediated by various factors.