On the basis of the analysis of the evolution dynamics and the process of smart tourism service, this paper constructs the evolutionary game model of smart tourism service and reveals the evolution mechanism of smart tourism service based on the network platform. Based on the strategic main line of “advantages,” it proposes the design ideas and overall framework of the smart tourism service model based on the network platform, including the smart tourism information interactive service model, the element collaborative service model, and the value cocreation service model. The comparison of recommendation results shows that the recommendation error of the genetically improved generalized regression neural network algorithm is reduced, and the recommendation accuracy is better than that of the unimproved generalized regression neural network algorithm. In the recommendation scenario of click-through rate recommendation, the existing recommendation models are difficult to meet the functions of memory and generalization at the same time and cannot fully mine and combine low-level features, and the model parameters of the deep learning model are difficult to learn under the high-dimensional sparse data set of the recommendation system. To solve the problem of generalization, this paper proposes a deep CTR recommendation model based on the gradient boosting tree and factorization machine. It can fully mine low-level feature information and automatically realize low-level feature combination, which can better learn model parameters on high-dimensional sparse data sets, and the recommendation results are no longer overgeneralized. In this paper, simulation experiments are carried out on the data set, and the related recommendation models are compared. The experimental results show that the model proposed in this paper achieves better results in both the AUC (area under ROC curve) evaluation index and the cross-entropy evaluation index.