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Purpose: The research entails drawing up new ideas and laying down them into action while availing former work as a foundation. The impetus of the literature review in this paper is to acquaint and learn about the review topic to amalgamate existing ideas with the new ones. Methodology: Multiple secondary sources, such as journals, conference proceedings, book chapters, and other web resources, were utilised to compile the literature for this study. All of the literature has been reviewed in-depth and is encapsulated. It's also utilised to come up with research agendas and research gaps. Findings/Result: The current study's contribution can be observed in the classification of numerous students' soft skills. It has the potential to convey useful information to higher education stakeholders. Higher education institutions must rethink their coaching and study methods to invigorate the soft skills that employers demand to generate job-ready graduates. The research also revealed that students who are graduated lack soft skills, which is highly valued from employer’s perspective to be job-ready. Universities and the government both have been instrumental in creating as well as expanding the country’s human capital to address this issue. Originality: This literature survey is based on secondary data that was gathered from a variety of online sources. The data gathered will be utilized to improve existing theories and frameworks or to create new methodologies in the future. Any final judgment or decision is also viewed to be non-biased or unidirectional. An earnest attempt is driven to identify a study topic and to carry out the research. Paper Type: Literature Review.

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Purpose: In this networked world, the buyer's purchase decisions are influenced by the arrangement and presentation of items in the store. Nowadays, the furniture and furnishing types have become more viable in the retail industry. Many new businesses are entering into the organized format of retail in this category. Hence the retailers need to differentiate themselves from each other. As the products are similar, it is necessary to differentiate themselves by presenting them with visual merchandising. Objective: The core objective of this work is to study the influence of visual merchandising on consumer purchase patterns based on store attributes. Another objective of this study is to know the dimensions which influence the purchase behavior or decision of the consumers, Design/Methodology/Approach: For this analysis, we have considered many online sources, namely websites and blogs, which guide and review display merchandising. Percentages, charts, diagrams are being used to present the tabular data. Findings/Result: It is found that variables like store appearance, lighting, music, window display, mannequins, and price tags have an impact on the purchase choice of consumers, as per the changing need of consumer the retailer should always try to maximize the quantity of new merchandising relating to the trend. The store must adopt a congenial store atmosphere to attract a maximum number of customers and retain them in their business for long. Originality/Value: Through the help of primary and secondary data, the study revealed that male youngster customers are more frequently visiting the store. The study reveals that the seating arrangement inside the store is not sufficient. The majority of the customer is visiting Reliance Digital to buy some specific product. Spot purchase activities are happening very rarely. Paper Type: Visual Merchandising on Consumer buying behaviour at Reliance Digital is a case study analysis work.