This paper uses a macro, meso and micro level analysis of employability best practice in higher education institutions (HEIs) to question how employability is being conceived within higher education settings alongside academic goals. Thematic analysis is applied to: a range of academic articles and papers containing HEI employability best practice case studies

The ancient village of Carn Euny, formerly known as Chapel Euny, lies on a south-west slope just above the 500 foot contour in the parish of Sancreed in West Cornwall (fig. 1). The granite uplands of the region are rich in antiquities, as a glance at a recent survey shows (Russell 1971), not least those of the prehistoric period. The hill on which the site is situated is crowned by the circular Iron Age Fort of Caer Brane (pl. 27). Across the dry valley to the north-west rises the mass of Bartinny Down, with its barrows, while in the valley below the site near the hamlet of Brane is a small, well preserved entrance grave and other evidence of prehistoric activity. To the south-east about one mile away is the recently excavated village of Goldherring dating from the first few centuries of our era (Guthrie 1969). From later times, the holy well of St Uny and the former chapel which gave its name to the site, lie nearby to the west. The village contains a fine souterrain, locally known as a fogou, after a Cornish word meaning a cave (Thomas 1966, 79).Nothing appears to have been known of the settlement or Fogou before the first half of the 19th century when the existence of an unexplored fogou at Chapel Uny is first mentioned by the Reverend John Buller (1842), shortly followed by Edmonds (1849) who described to the Penzance Natural History and Antiquarian Society an ‘Ancient Cave’ which had been discovered by miners prospecting for tin.

No abstract

Over four decades, China’s transformed propaganda system has embraced public diplomacy to dispel its perceived “threat.” The most recent strategy has been the branding of the Chinese Dream narrative. Although there has been some academic focus on China’s nation branding, little has been written about its reception by overseas audiences. Accordingly, this article draws on focus-group data and employs Tu Wei-ming’s “cultural China” framework in exploring how the Chinese Dream is received and interpreted in the United Kingdom. This article contributes to understandings of nation branding by recognising how Chinese diaspora communities and British intellectual and professional elites engage with and promote brand values. It argues that the socio-cultural aspect of branding is important for China’s identity and that using the Chinese Dream as a branding narrative is successful when it focuses on cultural and economic messaging but divides opinion when political ideology is used. Image © Yan Wu

No abstract