One of the buzzwords in the Information Technology is Internet of Things (IoT). The future is Internet of Things, which will transform the real world objects into intelligent virtual objects. The IoT aims to unify everything in our world under a common infrastructure, giving us not only control of things around us, but also keeping us informed of the state of the things. In Light of this, present study addresses IoT concepts through systematic review of scholarly research papers, corporate white papers, professional discussions with experts and online databases. Moreover this research article focuses on definitions, geneses, basic requirements, characteristics and aliases of Internet of Things. The main objective of this paper is to provide an overview of Internet of Things, architectures, and vital technologies and their usages in our daily life. However, this manuscript will give good comprehension for the new researchers, who want to do research in this field of Internet of Things (Technological GOD) and facilitate knowledge accumulation in efficiently.
The purpose of this study is to explore the major determinants of nongovernment organizations (NGOs) engagement and relationship building on social media in India. Netnography with a metaphoric grounded analysis is used for the data analysis to identify these determinants, and a conceptual framework is proposed to inform the strategic direction of NGOs. The findings suggest that supporters engage with NGOs largely for personal and organizational reasons. Emotions, trust, and information needs emerge as the primary personal drivers for engagement, whereas organizational accountability, performance, brand image, and transparency emerge as organizational drivers. Behavioural intention mediates the relationship between the drivers of engagement and supporter contributions. The study suggests that as the number of supporters on social media platforms is rapidly increasing, NGOs should recognize the importance of the supporter experience while designing their marketing strategies. Given the peculiarity of supporter behaviour in relationship building by NGOs, the inclusion of more supporters may improve the welfare of society. | INTRODUCTIONIndia is home to the largest number of children in the world, significantly larger than the number in China (The situation of children in India-A Profile, 2011). Every sixth child in the world lives in India (Old statistics on children in India, n.d.). The large population of children in India demands attention towards basic necessities, such as food, education, and shelter, to support their growth. As suggested by Sen (2014), education is pivotal for the well-being of a society. To achieve the objective of universal education, the Indian government's initiatives such as Sarva Siksha Abhiyan and the Right of Children for Social media has widely replaced traditional mediums of communication (Weaver & Morrison, 2008), and the process of receiving and sharing information has improved (Mangold & Faulds, 2009). The low cost of social media marketing, as well as the number of users and user information available, has contributed to making social media a major opportunity for not only profit-making companies but also NGOs.Recent research has highlighted the benefits of engagement on social media in building a brand, improving customer satisfaction and loyalty, and increasing revenue (Verma, 2014). Corporations widely use social media to increase their interaction with consumers and to engage in buzz marketing (Ryan, 2016;Taufique & Shahriar, 2012), but few studies have examined the use of social media by NGOs to garner support. Understanding the underlying factors of engagement and relationship building with volunteers on social media may help NGOs reap the benefits of low-cost/high-connectivity platforms. This paper is an attempt to fill the void by offering an understanding of important The following sections present a literature review, the research methodology, the results and discussion, and the conclusion. Finally, the limitations and future scope of research are presented. | LITERAT...
Nowadays, Social Media communication has become indispensable for the world. Social Media is indeed a paradigm shift in communication. The beauty of this new communication method is the offer of virtual connectivity irrespective of geographical distances. The medium serves us pictures, rich textual content, videos, and audio 24/7 online. Given its wide usage, it is highly crucial to study key details of social media, including the pioneers, theories, and business applications. This manuscript has relied on the "Web of Science" database and the Vantage Point 9 text-mining tool, with Aduna map visualization, to collate about 50 research articles published during 2008-2016 that have studied social media in detail. The objective of this article is to explain the impact of social media sites, technologies, and applications.
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