This article discusses the potential impact of Greenlandic independence on Greenland’s media system and suggests initiatives necessary for maintaining strong Greenlandic media in the future. Using Manuel Puppis' (2009) theory of the characteristics of small media systems, the Greenlandic media system is described. It is shown that it is built with the following aim in mind: the media should support the Greenlandic society by being independent and diverse, strengthening the Greenlandic language, and providing quality journalism that can heighten the public debate. However, as a small media system it is vulnerable to global tendencies where legacy media lose users and advertisers to digital platforms like Facebook and streaming services. The article argues that the vulnerability of the Greenlandic media system could increase if independence leads to a tighter public economy, impeding the media's ability to support Greenlandic society and culture. An interventionist media regulation could, therefore, be a prerequisite for a strong Greenlandic media system that can act as a unifying and nation-building institution.

This study compares the media systems of the West Nordic countries, namely the Faroe Islands, Greenland, and Iceland. All three countries are democratic welfare states with considerable institutional transfer from the larger Nordic countries. It is argued that the West Nordic media systems fit into the “Nordic model” when it comes to the perception of media as cultural institutions as well as the central role of public service media. On the other hand, the micro-size of the media systems in the West Nordic countries makes them vulnerable, and makes editorial independence more difficult compared with their larger Nordic neighbours. In particular, media outlets within these micro-size media systems seem more susceptible to clientelism, and journalists seem more inclined towards self-censorship. This article highlights how interplay between small size and distinct local factors shape the media system in each of the West Nordic countries.

This article describes the historical development of media policy in Greenland, and the shifts in the underlying normative and causal ideas that legitimise media policy. I argue that media policy reflects changes in Greenland's political system. Specifically, under colonial rule, Greenlandic media was state run and media was seen as an instrument to educate the population. Gradually, with the introduction of home rule, a paradigm shift took place, whereby media was seen as a vital instrument to strengthen Greenlandic language and identity. At the same time, normative ideas of media independence appeared which called for institutionalisation of the arm's length principle. Due to the influence and institutional spill-over from Denmark, I argue, Greenlandic media policy fit rather well into the “Nordic media model” although media policy in Greenland is mostly formulated without long-term or broad political agreements.

In this article, the concept of “micro media system” is introduced to describe the relations between media and politics in microstates and societies. Drawing on ideas from the literature on democracy in microstates (Benedict, 1967; Corbett and Veenendaal, 2018; Sarapuu and Randma-Liiv, 2020), it is argued that despite their many differences, the smallest media systems share four characteristics linked to their micro size: (1) government domination, (2) high social integration and overlapping role-relationships, (3) multi-functionalism among journalists and media outlets, and (4) dependence on few individuals. These characteristics of micro media systems can weaken the media's position in society vis-à-vis other institutions. Whereas previous research on small media systems (e.g., Puppis, 2009) has considered size as a binary variable, in this article it is argued that the size of media systems is better perceived as a continuous variable. This implies that the characteristics of micro media systems become more pronounced the smaller the media system.