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Protected area management can be highly contentious. Information about the acceptability of conservation actions can help environmental authorities design policies that are accepted locally, and identify potential areas of conflict between land users and conservation objectives. In this study, we implemented a spatially-explicit method for eliciting public preferences for land use and conservation policy (web-based public participation GIS; PPGIS). We invited randomly selected local residents in two mountainous regions in Norway to map their preferences for consumptive resource use, motorized use, land development and predator-control. We assessed whether local communities favored or opposed these human activities in nearby protected areas using mixed-effects logistic regression and controlling for landscape characteristics, accessibility and demographics. Local residents strongly favored consumptive resource use and predator control regardless of protected area status, and were more likely to oppose than favor land development inside protected areas. These preferences are largely consistent with the present protected area policy in Norway and Europe that promotes traditional consumptive use and the maintenance of cultural landscapes, but restricts land development. Our results suggest that use-based framing of conservation is more likely to resonate with these communities than narratives tied to the preservation of pristine nature and emerging conservation ideas of the rewilding of nature. Mapped community preferences can be a valuable tool for policy makers and stakeholders representing community interests in participatory processes, and for assessing the local acceptance of alternative management actions within protected areas.

Ocean-based economic development arising from an increasing interest in the ‘blue economy’ is placing ecosystems and small-scale fisheries under pressure. The dominant policy response for dealing with multiple uses is the allocation of coastal space through coastal zone planning (CZP). Recent studies have shown that the rush to develop the blue economy and regulate coastal activity can result in social injustices and the exclusion of less powerful and unrecognized groups (e.g., small-scale fishers, women, Indigenous peoples and youth). To achieve a primary goal of the 2030 sustainable development agenda to “leave no one behind”, it is important to understand the implications of coastal planning and development for these groups. Here, we present a social survey protocol for examining perceptions of justice related to small-scale fisheries (SSF) in the context of the blue economy in coastal areas. Specifically, we designed the survey instrument and sampling protocol to assess whether decisions about the use of the coastal zone over the last five years have i) followed principles of good governance, ii) recognized fishers’ knowledge, culture and rights and iii) been attentive to impacts of changed coastal zone use on fisheries. The survey will engage coastal planners (N = app. 120) and fishers (N = app. 4300) in all the coastal municipalities (N = 81) in Northern-Norway. The sampling protocol is designed to ensure representation of different sectors of society, including those defined by gender, age, ethnicity and occupation (e.g., small-scale fishers, large-scale fishers, coastal planners).