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The crucial role of innovation is considered a major factor in creating value and enhancing business performance. However, the analysis of innovation has long been limited to technological innovation and few studies have been devoted to other forms of innovation including managerial innovation. The objective of this work is to verify the existence of a link between managerial innovation and technological innovation based on a Moroccan national survey on R & D and innovation. The results of the present article suggest that the more a company conducts technological innovations, the more it is prone to adopt managerial innovations. This means that the two types of innovation would be rather related and not in a pyramidal hierarchy.

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