One company that plays a role in the growth of category I (Accommodation and Drinking Food Providers) is Ulam Restaurant. There are many seafood restaurants on the island of Bali, but Ulam Bali has become a legendary icon because the food served is a representation of the seafood that is widely known today. research dissects in depth related to the social media marketing strategies and activities carried out by Ulam Tawa Bali restaurant. The limitation of this research is that no measurement of the success of the strategy has been carried out.

Gojek is a start-up company known for its accessibility, facilitated by a practical mobile application that allows users to book various services easily. These services include transportation, food delivery, same-city package delivery, and bill payments through the e-money feature, Gopay. Promotional events involving a collaboration with BTS, a popular K-pop group, have been found to significantly influence impulsive buying behavior in the community. Through the BTS collaboration, Gojek effectively enhances its brand image, particularly among BTS fans, resulting in increased transactions on the Gojek platform. This effect can be attributed to the combination of the collaboration with BTS, attractive promotional offers such as discounts and cashbacks, which successfully capture the attention of the public and prompt impulsive buying behavior. Additionally, Gojek distributes limited edition BTS collaboration merchandise, which further garners the attention of ARMY, the passionate fanbase of BTS. The findings demonstrate the substantial impact of BTS GOJEK event promotion on impulsive buying behavior among Indonesian ARMY, shedding light on the efficacy of collaborative promotional strategies in influencing consumer decisions.

Internet penetration and technological developments have transformed society into a digital community. Political communication cannot run stagnant but continues to advance following developments. In Europe, this digitalization phenomenon gave birth to a new form in the political field, namely the birth of digital parties. The term digital party cannot be applied to political parties that use social media as a means of communication, but rather a party that upholds and applies digital philosophy in its internal and external communication. Paolo Gerbaudo sparked the idea of ​​a Digital Party with five main criteria: cloud-based parties, participationism, hyperleader, superbase and plebiscitarianism 2.0. The main goal of digital parties is to empower people in an idealistic democratic sphere. In Indonesia, Partai Solidaritas Indonesia (PSI) is well-known as a political party filled with youngsters and uses digital apps for political communication. After the 2019 General Election ended and failed to enter the central parliament (DPR RI), PSI presented a digital platform called the Solidarity Application for the public. The Solidarity Apps is expected to bring PSI's elected district legislative members (DPRD) closer to the public. PSI is the first political party to present this digital medium to the public. This qualitative case study research examines three things academically: Firstly, why does PSI use the Solidarity Application as a form of political communication? Secondly, knowing the use of the Solidarity Application. Lastly, understanding PSI's position within the framework of the Digital Party concept of Paulo Gerbaudo. The researcher conducted in-depth interviews with Director of Digital Platform of PSI, Sigit Widodo and a Member of the District Legislative from PSI, Yoel Yosaphat. This paper argues that PSI cannot yet be categorized as a digital party. Nonetheless, PSI is already in the right direction to evolve as a digital party in Indonesia because evolution is a process that takes time. Several obstacles in the pursuit of a digital party are discussed.

The pandemic of covid-19 has changed the practice to gather news in the Presidential Palace. Access to cover news that was previously open must be limited to prevent transmission of the covid-19 virus. The need to obtain news from palace journalists was made easier because the dissemination of news was not actively carried out by them, but was fully assisted by Biro Press, Media, dan Informasi (BPMI). BPMI helps the journalist by distributing daily press releases via the WhatsApp group or broadcasting live the President activities on YouTube. The purpose of this research is to explore how media relations practice during the pandemic in the Indonesia Presidential Palace. The researcher surveyed 53 journalists from different media and conducted in depth interviewed with three journalists. The findings suggest that BPMI implements protocol journalism practice. The implications of protocol journalism are discussed.

Digital marketing is a strategy that utilizes digital media to connect both potential customers and companies. One of the companies engaged in furniture that implements digital marketing is IDEMU by Vivere. This research was conducted with the main objective of finding out the digital marketing activities carried out by IDEMU. This research includes qualitative research with a case study method. The interesting finding of this research is that IDEMU's digital marketing focuses on Instagram and collaboration with influencers. Furthermore, collaboration with influencers is more inclined than collaboration with microinfluencers because the target customer is more niche.