Distance education in higher education is a trend that has gained increasing strength nowadays. However, its institutionalization is a complex task. It requires unequivocal knowledge about resource management from its executors. This study aims to describe the main aspects of the applicability of the Resource-Based View in the effort to institutionalize distance education for the Administration course. The method used was the conceptual bibliographic, by analyzing the logic contained in each selected answer to the research questions that make up the present study. The results show that the Resource-Based Vision consists of a managerial line of thought that considers that resources are strategic for the organization. For this reason, they should be evaluated under three approaches: value, sustainability, and versatility. The more resources present these three characteristics, the greater the organization's level of competitiveness in its competitive environment.

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