Human talent represents today for the rural and community tourism a fundamental axis for the improvements of income and sustainable development for the communities of this sector so absent of the governmental policies. Tourism in general, according to international organizations, is considered a strategic axis for the nations of the world, given its planetary reach in the economic and social sector, but also because of the advances that are generated through it in communities, regions and countries.  The objective of the study is to evaluate the human talent and competencies in tourism that are related to the work of tourism establishments in the provinces of Chimborazo. It also seeks to highlight the key capacities in this sector of the Ecuadorian economy. The methodology of the study responds to the quantitative, documentary method based on interpretation, applying an instrument that resulted in the presentation of the key and identifying competencies of the tourism professional who works in rural and community areas. It is concluded that the Province of Chimborazo is part of the programs of interest for the development of tourism in Ecuador, being necessary to potentiate the competencies that characterize the human talent that works in tourism.

El presente artículo refleja resultados de la investigación, al determinar el grado de influencia de la gestión del talento humano en hosterías sobre el desarrollo sostenible del turismo en el cantón Riobamba, Ecuador. El tipo de investigación es de enfoque cuantitativo, aplicada, descriptiva, correlacional no experimental y transversal. Los objetivos logrados son de relacionar proceso de gestión en el campo de acción de las hosterías, Demostrar la necesidad de gestionar desde la visión de la sostenibilidad inscrito en la competitividad empresarial. Se realizo 44 cuestionarios para trabajadores y empleados de las hosterías conformados por 32 ítems, los resultados obtenidos con el Alfa de Cronbach cuyo valor fue 0.872, este se evalúa como bueno por tanto el instrumento es fiable para ser aplicado, por lo que se concluye que existe correlación significativa de acuerdo a la muestra; la mayor correlación viene dada entre las dimensiones de cultura organizacional y diseño organizacional con un porcentaje de 0.979, y la peor correlación está dada por el conocimiento y valores con un porcentaje de 0.102.

This article focuses on the quality and supply of community-based tourism in the rural parishes of Calpi, Cacha and San Juan in the canton of Riobamba, Ecuador. The objective was to study the quality of the supply of community tourism services in the rural parishes of the canton of Riobamba and to determine the characteristics of the supply, services and tourism products. The methodology used was interpretative, documentary and descriptive. The results obtained show that there is a lack of tourism organisation in the rural parishes of the canton of Riobamba. Therefore, standards should be determined to regulate the practices of service providers in order to boost their productivity and promote actions that contribute to the social, economic and environmental development of the canton of Riobamba. State organizations should promote solidarity-based tourism activities to strengthen the active participation of the community from an intercultural perspective.   Received: 4 March 2021 / Accepted: 6 May 2021 / Published: 8 July 2021

Tourism hospitality refers to the ability of tourism professionals to treat tourists in a friendly, courteous, and respectful manner. This includes the ability to understand the needs and wishes of tourists and to offer personalized solutions tailored to their requirements. The objective of this work was to analyze tourism hospitality as a key competence in professionals from rural communities in the province of Chimborazo, Ecuador, using an interpretative, descriptive, and analytical methodology. The results of the study obtained show the need for the communities to organize themselves in the community parishes of the province of Chimborazo to raise hospitality as a selfless virtue in the attention to tourists, establishing a social and normative commitment that allows the strengthening of the communities.   Received: 02 March 2023 / Accepted: 12 June 2023 / Published: 5 July 2023