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This paper is a reflection on an experiment undertaken during a Medical Ethics lecture delivered to a group of medical students in the UK as part of a project for a programme in Higher Education Practice. The aim of the project, following Paulo Freire’s idea of ‘liberating education,’ was to identify students’ ethical assumptions and biases in relation to a problem of resource allocation in healthcare, and their role in decision-making. The experiment showed the importance placed by medical students on disputed values such as free will, desert, social worth and body image, and highlighted the difficulty and importance of bringing students’ process of moral decision-making to awareness in ethics teaching, in order to a) decrease the role of implicit bias in students’ decision making and b) allow students to decide whether they in fact agree with assumed values and ethical frameworks that influence their thinking.

In their daily practices, many ethical vegans choose what to eat, wear, and buy among a range that is limited to the exclusion of animal products. Rather than considering and then rejecting the idea of using such products, doing so often does not occur to them as a possibility at all. In other cases, when confronted with the possibility of consuming animal products, vegans have claimed to reject it by saying that it would be impossible for them to do so. I refer to this phenomenon as ‘moral impossibility’. An analysis of moral impossibility in animal ethics shows that it arises when one’s conception of ‘what animals are’ shifts—say through encounter with other animals. It also arises when individuals learn more about animals and what happens to them in production facilities. This establishes a link between increased knowledge, understanding, and imaginative exploration on the one hand, and the exclusion of the possibility of using animals as resources on the other. Taking moral impossibility in veganism seriously has two important consequences: one is that the debate around veganism needs to shift from choice and decision, to a prior analysis of concepts and moral framing; the other is that moral psychology is no longer seen as empirical psychology plus ethical analysis, but the contents of psychological findings are understood as being influenced and framed by moral reflection.