Many fields and different approaches have undergone a crucial merging of implications and have been co-involved in the developing and/or implementation of the 17-SDGs concepts. However, little has been done on the role of the generation Z who is transforming the workplaces and societies by creating and interpreting trends.The objectives of this research are to provide perspectives from the world about the generation Z participatory role and supporting contribution among their communities to reaching SDGs, and to illustrate their active role in a Futuristic Change-Maker Paradigm.A general review was conducted to explore the existing data on governance mechanisms for SDGs implementation regarding the multi-dimensional layers (social, economic, environmental, health, policies, communication, and technology) of the sustainable development structure that need to be considered in a systemic-sensitive approach.Various channels of youth participation can be associated with different levels of social and communities’ commitment. In this sense, this article; 1) confirms that generation Z could play an active role in utilizing state-of-the-art opportunities to address the established current UN-SDGs agenda, and 2) suggests how communication and science journalism can be conceptualized as a development intervention to go beyond the 2030 SDGs agenda. This study recommends several innovative areas for the integration of generation Z insights and activities as a basis for exploring the potential of this generation to improve communities’ literacy and behaviors about the 17-SDGs.This study ends with a practical and theoretical consideration to build a Futuristic Change-Maker Paradigm that can be extrapolated to other countries in their advance towards sustainability and SMART environmental management.

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PurposeThe purpose of this study is to explore the continuity and/or rupture in food motivations as revealed from documents issued from Châtelaine in 1960‐1961, 1970, 1980 and 1990.Design/methodology/approachA historical content analysis was used to explore the food motivations in Châtelaine. A total of 51 issues were read and all documents referring to food and nutrition were photocopied except for advertisements. Variables associated with each document were grouped into four themes: health and diseases, food and nutrition, body and society. Descriptive statistics were conducted using SPSS (version 10.1, 1999).FindingsOverall, the content analysis has indicated that food and nutrition is the dominant motivation (n  =  430) followed by health and disease (n  =  292), society (n  =  71) and body concerns (n  =  70). Each decade was associated with major sub‐themes. In brief, 1960 was the year of food, family and tradition; 1970 was the transition year; 1980 was the year of knowledge, culpability and environment; 1990 was the nutritional education year.Research limitations/implicationsStudy done using the first year of each decade and in a single magazine cannot be generalized. Moreover, these results are specific to a French‐Canadian context. Further research on other media could provide more insight into some of the relationships explored in this study.Originality/valueThe findings suggest that the dominant motivations are projecting in a different way from one year to another. These results support the need to take into consideration the role of media in shaping women's food preferences and the evolution of these motivations over time.

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