The Breast Size Satisfaction Survey (BSSS) was established to assess women's breast size dissatisfaction and breasted experiences from a cross-national perspective. A total of 18,541 women were recruited from 61 research sites across 40 nations and completed measures of current-ideal breast size discrepancy, as well as measures of theorised antecedents (personality, Western and local media exposure, and proxies of socioeconomic status) and outcomes (weight and appearance dissatisfaction, breast awareness, and
This research examined the relative impact of a hoped-for, thin body and a feared, overweight body on weight-loss dieting (WLD) motivation. We hypothesised that the women most motivated to engage in WLD would report a higher similarity to, and a higher cognitive availability of, a feared, overweight body. In study 1, WLD motivation was operationalized as WLD intention and in study 2 as a food choice (chocolate bar versus low-fat snack bar). As expected, those most similar to the feared body and who had a highly available overweight body had the greatest intention to engage in WLD, and were more likely to choose a lowfat snack over a chocolate bar. The implications of our findings for future research as well as the development of eating pathology in college women are discussed.
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