The #FeesMustFall disruptions at South African Universities have resulted in the application of a new approach to controlling the e-Assessment environment for formal summative assessments. The question to ask is: Do we have to control the environment? If yes, what if we can't do it in a traditional way? We argue that high-stakes assessments could be effectively controlled by purposeful design. The dynamic Connective Assessment Design (ConAD) model for e-Assessment in higher education could provide structure and direction, not only for formative, but also for high-stake summative e-Assessment in higher education. This paper describes the conceptualisation, design and implementation processes, as well as examples of the application of the ConAD model for e-Assessment in higher education.