Executive Summary Interest groups pursue a wide range of policy goals. In their attempts to realize these goals, groups may lobby bureaucrats and politicians, approach the media and engage in protest activities. This article investigates the relation between the characteristics of policy goals and the strategies of influence utilized by interest groups. Policy goals are captured by four dimensions emphasizing: (i) the divisibility of goals, (ii) the degree of change sought, (iii) the type of interests pursued, and (iv) how technical goals are. The relevance of these dimensions and the effect of goals on influence strategies are tested in a survey of national Danish interest groups. The findings support the importance of group goals as determining strategy. Groups pursuing general interests mainly lobby parliament and the media, whereas groups with technically complicated goals lobby bureaucrats more intensively. The more divisible a goal a group is pursuing, the more actively it engages in all types of influence strategies.