Authenticity is a prominent concept in current political discourse. Its popularity in political communication has also inspired a growing but still fragmented body of research in communication science. Since this field lacks an integrative conceptualization, this article aims to clarify political authenticity for academic discourse and as a research object for communication science. The article provides a narrative review of research on authenticity in political communication and proposes an understanding of political authenticity as a social construction which is created and negotiated in complex communication processes among politicians, the media, and the audience. I propose performed, mediated, and perceived political authenticity as three analytic perspectives to deconstruct these complex processes and to link political authenticity with media and communication literature. Finally, I derive four dimensions of political authenticity (consistency, intimacy, ordinariness, and immediacy) and corresponding indicators that will help to operationalize it as a strategy by politicians, a product from mediation processes, and as an audience perception.

Authenticity is an increasingly important factor in citizens’ evaluations of political candidates and their voting decisions. As citizens value political authenticity, politicians attempt to appear true to themselves in the public eye. However, little research has examined how these perceptions of politicians as more or less authentic are constructed. This study examines how citizens form perceptions of politicians’ authenticity and particularly sheds light on the relationship between political media exposure and perceived political authenticity. Drawing on the literature on performed authenticity in social media, personalized media coverage, and information processing, we examine the effects of exposure to political information in different media on perceptions of political authenticity and its subdimensions. Results from an online quota survey in Germany ( N = 1,210) show that differences in perceived political authenticity are not simply determined by citizens’ political attitudes but can also be explained by their frequency of exposure to political information in different media types. When citizens use private TV news, political accounts on social media, and follow candidate profiles, they perceive politicians as more authentic. Our analyses also suggest that some effects of media exposure on perceived political authenticity are conditioned by citizens’ party identification and their tendency to select ideologically congruent political information.

Do journalistic relevance criteria still matter in digital news environments where news is selected and aggregated by algorithms? This article investigates how news factors (e.g., conflict, power elite) influence users' news attention and selective exposure on the news aggregator website Google News. Alongside direct effects, the study also examines indirect effects of news factors on users' news selection processes via media cues of news items on the news aggregator website (e.g., picture, position, and recency). The study relies on the news value theory and analyzes observations of users' news attention and selective exposure on Google News via eye tracking (N = 47 participants, N = 751 news items). We conducted a content analysis on all news items on Google News that users paid attention to. The results show that news factors do not have direct effects on news attention and selective exposure, but rather indirect effects mediated via media cues of news items. Consequently, the traditional idea of newsworthiness based on professional journalistic norms continues to play a role on a news aggregator where news is selected by algorithms.

Although being perceived as authentic is seen as a success factor in modern political communication, little attention has been paid to how citizens evaluate politicians’ authenticity. The state of research thus lacks a valid instrument to measure citizens’ perceptions of politicians’ authenticity. This article addresses this gap in the literature and proposes a new multidimensional scale of perceived political authenticity. We conducted three consecutive studies to test the instrument’s composition, performance, and validity and present a final 12-item scale. Results from an expert panel and two online quota surveys show that citizens rely on three political authenticity dimensions - ordinariness, consistency, and immediacy - to judge politicians’ authenticity. Factor analyses were used to establish construct validity and show that the new scale is a robust and reliable measure. Finally, we find that higher perceived political authenticity is positively associated with party identification and the intention to vote for politicians.

The authenticity of political candidates receives increasing attention in political and academic discourse. Although being perceived as authentic is seen as a success factor in contemporary political communication, little attention has been paid to how citizens evaluate politicians’ authenticity. The state of research thus lacks a valid instrument to measure citizens’ perceptions of politicians’ authenticity. This article addresses this gap in the literature and proposes a new multidimensional scale of perceived political authenticity. We conducted three consecutive studies to test the instrument’s composition, performance, and validity and present a final 12-item scale. Results from an expert panel and two online quota surveys (Sample 1: N = 556, Sample 2: N = 1,210) show that citizens rely on three political authenticity dimensions to judge politicians’ authenticity: ordinariness, consistency, and immediacy. Factor analyses were used to establish construct validity and demonstrate that the new scale is a robust and reliable measure. Finally, we find that higher perceived political authenticity for specific politicians is positively associated with party identification and the intention to vote for politicians.